In this episode, host
talks with Dr. Michael Ludwich, VP of Consulting at
, where Dr. Ludwich provides a demonstration of the
solution. This quite an interesting demonstration, helping to show the value of BI in a media organization.
In Part 1
of this interview, we talked with Wayne Ruting, CEO of
, about the importance of business intelligence in a Media & Entertainment company. Decentrix has quite a client roster, including some of the largest broadcasters, cable operators,
and telcos in the US. We talk about why BI matters, how BI is not simply providing reports in a transactional application, and we learn more about Decentrix and their
In part 2 of this interview, we will see a demo of BIAnalytix.