http://ecn.channel9.msdn.com/o9/previewImages/100/478234_100x75.jpg In this episode, Kirk Evans talks with Wayne Ruting, CEO of Decentrix, about the importance of business intelligence in a Media & Entertainment company.  Decentrix has quite a client roster, including some of the largest broadcasters, cable operators, and telcos in the US.  We talk about why BI matters, how BI is not simply providing reports in a transactional application, and we learn more about Decentrix and their BIAnalytix offering.  I learned a lot during this interview about the importance of BI in M&E, and Wayne is a very interesting guy to listen to.  In part 2 of this interview, we will see a demo of BIAnalytix. en Fri, 24 May 2013 13:59:38 GMT Fri, 24 May 2013 13:59:38 GMT Rev9