In this episode,
talks with Wayne Ruting, CEO of
, about the importance of business intelligence in a Media & Entertainment company. Decentrix has quite a client roster, including some of the largest broadcasters, cable operators, and telcos in the US. We talk about why BI matters, how BI is
not simply providing reports in a transactional application, and we learn more about Decentrix and their
offering. I learned a lot during this interview about the importance of BI in M&E, and Wayne is a very interesting guy to listen to.
In part 2
of this interview, we will see a demo of BIAnalytix.