http://mschnlnine.vo.llnwd.net/d1/Dev/App_Themes/C9/images/feedimage.png Marty Collins is senior marketing manager with the solution architecture group responsible for msdn.microsoft.com/architecture and skyscrapr.net. She wanted to interview me about the relationship between blogs and technical marketing, and I wanted to hear her thoughts on the same subject, so we wound up interviewing each other. She was interested to hear my take on how professionals -- not only in the field of software, but also much more broadly -- can and should use blogs to communicate their public agendas. I was fascinated to hear from her about an upcoming marketing initiative to monitor blog discussions and address questions and concerns by injecting responses directly into blog comments. It's a radical but, I think, clueful strategy for 21st-century marketers. en Sun, 19 May 2013 20:15:58 GMT Sun, 19 May 2013 20:15:58 GMT Rev9