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Putting your best face forward - The growing importance of design for MicroISVs - Mike Rohde - Rohde

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It's a brave new world for MicroISVs in which it's no longer enough to drag some controls onto a form and simply make sure they're lined up and the tab order is right.  The mantra "form follows function" is becoming more and more important for developers as advent of Windows Vista, WPF and Silverlight once again change the expectations of how customers perceive software.  You've got to "put your best face forward" and think about design of the user experience right from the beginning.

In this episode, Michael Lehman and Bob Walsh talk to Mike Rohde, designer and art director for MakaluMedia, about the changing role of design in software development and how and why MicroISVs must incorporate design thinking into their development process.

Working from his Milwaukee, Wisconsin office, Mike is also a writer and blogger, sharing his thoughts on design, drawing, technology and life, at Rohdesign.com, since February 2003.

He is also the proprietor of PlannerHack.com a "do-it-yourself guide to converting a pocket-sized, ruled Moleskine notebook into a custom weekly planner and task management system."


Mike Rohde also provides design services and consulting for MicroISVs.

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