The MicroISV Show #17 - Kevin Epstein - StupidMarketing.com
- Posted: Apr 07, 2007 at 11:29 AM
- 8,327 Views
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On this weeks show, Michael and Bob talk with Kevin Epstein, author of Marketing Made Easy and proprietor of the Stupid Marketing site and blog where his theme is: "It's not that I hate marketing; I just hate bad marketing."
Kevin, a Silicon Valley veteran with a career that spans Netscape, RealNetworks, Inktomi and VMware, is currently VP of Marketing at Scalent which makes data center management software.In this episode Kevin, Bob and Michael talk about marketing and MicroISVs: when, where and how to start thinking about marketing and how to do it.
· Company
· Customers
· Competitors
· Product
· Price
· Promotion (marketing)
· Placement (distribution)
SWOT analysis
· Strengths
· Weaknesses
· Opportunites
· Threats
Kevin's website & blog:
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