The MicroISV Show #17 - Kevin Epstein - StupidMarketing.com
- Posted: Apr 07, 2007 at 11:29 AM
- 8,409 Views
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On this weeks show, Michael and Bob talk with Kevin Epstein, author of Marketing Made Easy and proprietor of the Stupid Marketing site and blog where his theme is: "It's not that I hate marketing; I just hate bad marketing."
Kevin, a Silicon Valley veteran with a career that spans Netscape, RealNetworks, Inktomi and VMware, is currently VP of Marketing at Scalent which makes data center management software.
· Company
· Customers
· Competitors
· Product
· Price
· Promotion (marketing)
· Placement (distribution)
SWOT analysis
· Strengths
· Weaknesses
· Opportunites
· Threats
Kevin's website & blog:
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