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31 minutes, 18 secondsMicrosoft DevRadio: How I’ve Made OVER $100k with My Windows 8 AppsAbstract: Michael Palermo welcomes Kevin Ashley to the show as they discuss how Kevin has made over $100k on his Windows 8 apps. Tune in as they discuss some tips and tricks for how you can improve your app revenue like how to properly price your app and various monetization… -
41 minutes, 39 secondsMicrosoft DevRadio: How to Include Advertising in Your Windows 8 appsAbstract: Jerry Nixon, Ian Ferreira and Lucas Stankiewicz from the Ad Experiences team discuss ways in which developers can use advertising in their apps to help monetize their applications. Tune in as they show you how to get started with the Microsoft Advertising SDK for Windows 8. Next… -
New "Minority Report" Screen Runs Windows EmbeddedBlogger Long Zheng noticed something cool at the National Retail Federation Convention & Expo this week – a digital screen that brings to mind the intelligent signage featured in the movie “Minority Report.” Many of us have long since looked to that popular sci-fi film starring Tom Cruise for… -
Microsoft Teams Up with NielsenMicrosoft and Nielsen are teaming up to track the ratings from the online Xbox LIVE game show “1 vs. 100.” This is the first time ever that a video game console network will be measured by an analytics firm such as Nielsen. The goal of the new ratings system is to measure how many people were… -
Family Guy to Promote Windows 7In a newly announced advertising deal designed to promote the launch of Windows 7, Microsoft has teamed up with “Family Guy” creator Seth MacFarlane to collaborate on a Windows 7 advertising effort that involves a special commercial-free episode of the popular cartoon that airs on FOX. On November… -
Silverlight on Xbox 360 demo at CannesSome of you have asked me about Scott Guthrie's twitter mention of the Xbox 360 Silverlight advertising demo at Cannes. So, yes, Silverlight 3 is coming to the Xbox 360 and Xbox Live. We're mainly discussing this in the context of advertising at this point.We've got some more info up about it at… -
2 minutes, 53 secondsSearch Summit: Chris Sherman- opinions from a Search Engine ExpertChris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and… -
5 minutes, 41 secondsSearch Summit: Protecting the Advertisers rightsWhile online advertising offers important improvements for targeting and measurement, it also challenges norms about relationships between advertisers and ad platforms. Ad platforms differ in the information they share with advertisers – not always disclosing where ads are shown, how much each… -
6 minutes, 28 secondsThe Microsoft Search SummitMel Carson was one of the visionaries who put together the Microsoft Search Summit. It is an invitation only event, but we were allowed to bring our cameras inside and get the scoop. Take a peek.More: Search and AdvertisersWords from a Search Engine expert -
Did You See The New Ad?While I was watching NBC Football (or rather, I was surfing FriendFeed and my husband was watching football), when, all of a sudden, I looked up to see Bill Gates on the screen! Yep, it was the first commercial from the new Microsoft ad campaign from Crispin Porter + Bogusky (backstory here),…
