Summary: A community-based-marketing experiement

High Five "WikiSheet"

A Community-based-marketing Experiment

If you love a platform technology, you’re probably also selling it – to your management, to your customers, to co-workers, to partners. You make connections between business needs and platform features, and end up creating your own “Marketing” materials.

Nowadays, some of the best “Marketing” is happening in a Cluetrain Manifesto style expository conversation taking place at scale in community blogs – 1000s of them. The problem is blogs stink at synthesizing and summarizing those conversations at any given moment. Where can I go for a synopsis of the top reasons to move to VS 2005? Does that synopsis reflect the breadth and depth of the community’s actual project experience? How could Marketing datasheets become succinct and accurate reflections of the real-life project experiences of the community?

Maybe we’ll forge a new kind of community-based Marketing collateral, focused on education and filled with meaty and succinct articulation of the “why->what->how” perspective on platform technologies - the "Cliff Notes" for linking:

Business Need > Technology Enabler > Microsoft Differentiator > Project Example > Developer Resources