Comment Feed for Channel 9 - Silverlight on Xbox 360 demo at Cannes http://mschnlnine.vo.llnwd.net/d1/Dev/App_Themes/C9/images/feedimage.png Channel 9 - Silverlight on Xbox 360 demo at Cannes Some of you have asked me about Scott Guthrie's twitter mention of the Xbox 360 Silverlight advertising demo at Cannes. So, yes, Silverlight 3 is coming to the Xbox 360 and Xbox Live. We're mainly discussing this in the context of advertising at this point.We've got some more info up about it at the (reliably interesting and informative) Silverlight Team Blog.There's plenty to read there, but here's the overview:On Tuesday, June 22nd at the Cannes Lions International Advertising Festival 2009, Microsoft announced it will bring Interactive Advertising Bureau (IAB) recognized rich media technologies including Silverlight to Xbox LIVE within the next year.  By extending support to technologies like Silverlight, Xbox LIVE will offer advertisers and creative designers scale and reach with their campaign creative assets, enabling them to build and deliver interactive, interconnected experiences that are unlike anything else on television, and extend these experiences across multiple screens – the TV, the PC, and Mobile. en Mon, 13 Feb 2012 05:18:36 GMT Mon, 13 Feb 2012 05:18:36 GMT Rev9 Re: Silverlight on Xbox 360 demo at Cannes
I mean we are banking heavy behind W7 which we want to develop heavy for, but WMP needs to carry some of that SL innovations.

-Will
str3em.com

posted by STR3EMTeam

]]> http://channel9.msdn.com/Blogs/benwagg/Silverlight-on-Xbox-360-demo-at-Cannes#c633816418020000000 Fri, 26 Jun 2009 19:36:42 GMT http://channel9.msdn.com/Blogs/benwagg/Silverlight-on-Xbox-360-demo-at-Cannes#c633816418020000000 STR3EMTeam Re: Silverlight on Xbox 360 demo at Cannes
I mean we are banking heavy behind W7 which we want to develop heavy for, but WMP needs to carry some of that SL innovations.

-Will
str3em.com

posted by STR3EMTeam

]]> http://channel9.msdn.com/Blogs/benwagg/Silverlight-on-Xbox-360-demo-at-Cannes#c633816418020000000 Fri, 26 Jun 2009 19:36:42 GMT http://channel9.msdn.com/Blogs/benwagg/Silverlight-on-Xbox-360-demo-at-Cannes#c633816418020000000 STR3EMTeam