The Tech Behind The Hard Rock Cafe

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While there's nothing wrong with the California Club, you don't go to a Hard Rock Cafe because you love food. You go because you love music, and now you're likely to stay longer because you love technology. Knowing the value of memorabilia, Hard Rock took on the huge task of photographing their memorabilia collection in high resolution, feeding it into their office SharePoint. Today, that SharePoint drives the Hard Rock Memorabilia site, the 18'x4' multitouch "Rock Wall" in Orlando, the Rock Wall Solo in Seattle, all the Hard Rock Microsoft Surface computers, and Microsoft Pivot. And all of it is tagged and indexed with the inside story and Deep Zoomable.

The access to this content is incredible when you think about it. These rockers could teach the world a thing or two about how digital curation is done. Think of how much stuff sits on a shelf at the Smithsonian, Vatican, and thousands of other museums and art galleries around the world. In this video, Hard Rock CIO Joe Tenczar gives us a tour of some of the tech you’ll see in the latest Hard Rock Cafes. 

Here is a link to the Photosynth of Tommy Alsop's wallet that I mentioned in the video. And don't miss my behind the scenes look at the Hard Rock Cafe warehouse.