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TechFest: Image-Centric Advertising Platform

Posted: Feb 26, 2009 at 6:37 AM
By: Laura Foy
Avg Rating: 0
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2 Comments
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Matthew Scott of Microsoft Research demonstrates new technology that can make advertising based on image content a reality. In existing online-advertisement platforms, the relevance between advertisers and users is decided largely by textual keyword matching. With this new technology, advertisers bid on images instead of keywords. For example, a toy seller could bid on the image of a related movie poster, while a restaurant could bid on the image of a cooking magazine cover. Users would then receive ads based on the content of images they upload or interact with if those images contain the images bid on by advertisers.

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RobAlister

Feb 26, 2009 at 4:32 PM

I think this is very innovative but it may be ahead of it's time. Then again as he said, image recognition is still evolving.
RobAlister

Feb 26, 2009 at 4:32 PM

I think this is very innovative but it may be ahead of it's time. Then again as he said, image recognition is still evolving.

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