North Face Demo at the PDC
- Posted: Sep 15, 2005 at 5:22 PM
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- 31 Comments
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This is one of the coolest applications we've seen at the PDC. Here's a video of the North Face demo that was shown off during Jim Allchin's keynote at the PDC. This demo rocks and it was all done in Windows Presentation Foundation (formerly Avalon).
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Would love to hear more about what people think of the demo, questions they have, etc.
--Karsten
I'm having trouble with the video carousel demo. When I run it it crashes. The error message comes from Media Event Sink Window, complaining that a location in memory could not be read.
On a side note, I'm having a lot more problems trying to get Channel9 to post my comment. I keep getting unknown errors. Sorry for filling up your error log guys
Is it even possible? or is this simply web content which will ONLY be available to people running on the new platform?
XP SP2 with WMP10. I'll try upgrading my video card drivers.
Supposedly there's a technology coming out called Windows Presentation Foundation / Everywhere that will make it cross platform. There's a thread in the Coffeehouse about it.
You'd need the full WPF on SP2 or Vista to do that, as well as appropriate hardware.
Keep up the good work!
Come on! This one looks interesting, and I can't stream properly at work. (Not that I'm avoiding work ... oh no, that would never do.)
rhm,
Of course, you are conveniently overlooking the fact that designer tools are already being developed by Microsoft, and that there are already existing tools (Zam3D, and others) that exist.
OK, sure there's always "something new coming" that's going to make everything better. It is still all pointless. You can't stream four channels of video from a website so who cares if you can composite them in 3d? There's still the issue that most users won't be able to view XAML for a long time to come and that Flash already does all the stuff in that demo that's actually useful.
Jason
The power and things that can be done look amazing, and it's just so so cool. Only do you need to use this amount of power for a regular application? It's probaly only a small group of people that will benefit from this power, but maby in the future there will be more...
Seconly, I don't understand this idea. Why in the world would I go watch movies in a store, I don't want to spend that much time to do my shopping. And most of the times the audio experience is bad, because of background noise or bad/turned down speakers.
I would rather see a little less powerfull website, that just gives me a list of movies instead of 3d rotating movies. So I can do some pre-shopping, compare the product with other products from maby other brands, while I am relaxing and feel I got time to do some comparing of products, read users reviews, etc.
Lots of stores are experimenting with retail experiences. Why is this powerful? Well, a plasma screen and sound system costs about $3,000. Add a decently powered PC and you're talking less than $5,000.
They can build a new experience that makes for a nicer store.
Also, many stores are already using Plasma screens to augment their experiences.
I sat next to the CEO of REI, for instance, and he told me that they were thinking of building a whole new concept store with plasma screens there.
Target tells me that stores that have plasma screens installed see higher sales too (I presented to one of their executive teams).
So, watch for more plasma ahead.
By the way, most North Face stores are pretty quiet affairs.
Oh, and if it increases sales of a $350 jacket, it doesn't take too many before that screen and app pay for themselves.
You aren't the guys they are trying to reach. Ever go into an Apple store? I have spent hours there studying people. Many people stay in an Apple store for hours. They even give classes in the back of many stores (the SF class always has presentations going).
Here's a hint: you're a geek. You hate shopping. I do too.
But hang out with my wife sometime and see what she thinks of spending time shopping. It doesn't agree with your statement, that's for sure.
And today's shoppers don't want to merely buy stuff. They want to be entertained and educated while in the store. Stores that build these new kinds of retail experiences are more profitable, by the way.
And all that being said..... how about some downloadage scoble!
*nag nag*
WMP keeps giving me errors when I try to stream a video. It says the protocol isn't supported
The beauty of WPF is that it will make many of today's hard tasks a snap.
This can be a recipe for disaster when some folks overuse it (The classic example still happening todate is powerpoints with black background, gold font color, lotsa images and cutom animated till the character level when the audience are executives looking for facts and numbers).
However, this will also unleash the creative potential of so many others who know how to create great user experiences.
P.S. I'm not a flash developer but I guess the real value of WPF will not be as a competitor to photoshop, flash, Maya..etc. It will be in the ability to finally easilly integrate with the S/W being developed.
Ugh, is the whole thing available somewhere in the Internet? In a form of a XAML website, or whatever?
This movie is about 2 years old :x Imagine what could be done now
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