Build-A-Bear Builds "Store of the Future" with the Kinect
- Posted: Jan 01, 2013 at 6:00 AM
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What better way to start off the year than with flurry, fluffy teddy bear's and an inspirational post of how the Kinect is being used build a new shopping experience...
Build-A-Bear Workshop stores have been delivering custom-tailored experiences to children for 15 years in the form of make-your-own stuffed animals, but the company recently recognized that its target audience was gravitating toward digital devices. So it has begun advancing its in-store experiences to match the preferences of its core customers by incorporating digital screens throughout the stores—from the entrance to the stations where the magic of creating new fluffy friends happens.
A key part of Build-A-Bear's digital shift is their interactive storefront that's powered by Kinect for Windows. It enables shoppers to play digital games on either a screen adjacent to the store entrance or directly through the storefront window simply by using their bodies and natural gestures to control the game.
"We wanted something that we could build on, that's a platform for ever-improving experiences," Elliott said. "With Kinect for Windows, there’s no learning curve. People can interact naturally with technology by simply speaking and gesturing the way they do when communicating with other people. The Kinect for Windows sensor sees and hears them."
"Right now, we're just using the skeletal tracking, but we could use voice recognition components or transform the kids into on-screen avatars," he added. "The possibilities are endless."
Part of the Build-A-Bear's vision is to create Kinect for Windows apps that tie into the seasonal marketing themes that permeate the stores. Elliott said that Build-A-Bear selected the combination of the Microsoft .NET Framework, Kinect for Windows SDK, and Kinect for Windows sensor specifically so that they can take advantage of existing developer platforms to build these new apps quickly.
“We appreciate that the Kinect for Windows SDK is developing so rapidly. We appreciate the investment Microsoft is making to continue to open up features within the Kinect for Windows sensor to us,” Elliott said. "The combination of Kinect for Windows hardware and software unlocks a world of new UI possibilities for us."