Guy Riddle is a CRM Solution Architect for eSavvy (www.esavvy.com.au). Before joining eSavvy, Guy led the CRM product strategy for Praxa Limited (the Australian subsidiary of CDC Software) and prior to that founded Snapdragon Consulting, one of the first Microsoft CRM Consulting practices in Australia. Guy has over 20 years of experience in the technology industry, including more than 12 years in CRM. He has been working with Microsoft CRM since October 2002. He established and runs the Microsoft CRM User Group in Sydney. He is a Microsoft CRM Certified Professional, a Microsoft Certified Trainer (MCT) and was awarded the prestigious CRM MVP status 6 years in a succession. Guy has worked on many Microsoft CRM projects and regularly works with Microsoft directly to assist with sales and technical training for both Microsoft personnel and partners.