Mark has more than twelve years design and development experience, working on numerous projects involving a wide range of tools and technologies. His diverse experience consulting in industries such as Energy, Health, Government, Finance and Logistics has enabled him to understand the wide range of technical challenges and pitfalls encountered when it comes to delivering value based solutions. Mark has specialised in Enterprise Architecture, Solution Design, Systems Integration and Performance Optimisation - leveraging leading enterprise technologies. Previously based in Singapore for five years, Mark worked for the Energy Market Company (EMC). EMC is the operator of the first liberalised electricity market in Asia and transacts over S$6 billion annually. While at EMC, Mark led Strategic Planning, Architecture and the implementation of bespoke and packaged business solutions. Mark Ashcroft works as an Enterprise Architect at Datacom Systems Limited. He is currently developing innovative and exciting Metro Applications for launch into the Microsoft Windows App Store.