Thanks... I just wasted about an hour of my life researching this stuff. It's hugely brilliant viral marketing though -- I don't have an Xbox and now I want one

Some of the writing, which nightmarishly describes someone's experience "waking up" as a some kind of disembodied cyborg, is really well done.
This is also a good source, as you can see the posts evolve over time:
http://www.neowin.net/forum/index.php?showtopic=194220&st=0But I think they had better be giving away whole Xbox systems if they want me to show up downtown at 6 AM!
LOL - I just went to ilovebees.com and IE crashed. Maybe it's not viral marketing after all?!?!? Could it be -- could it be --
?