Since we are waiting for the new version release of the Channel 9 mega blog site, I noticed that somethng is mising from the Beta banner header.
Channel 9 does not have a tagline or strapline!
"
tagline is a variant of a
branding slogan typically used in
marketing materials and
advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a
brand or product (like a film), or to reinforce the audience's
memory of a product...."
http://en.wikipedia.org/wiki/Tagline
Tagline Blues: What's the Site About?
Summary:
"A website's tagline must explain what the company does and what makes it unique among competitors. Two questions can help you assess your own tagline: Would it work just as well for competitors? Would any company ever claim the opposite?..."
http://www.useit.com/alertbox/20010722.html
http://www.taglinesgalore.com/faq.html
http://www.taglinesgalore.com/tags/alphalist.html
"A strapline is an advertising slogan used as a secondary sentence attached to a brand name. Its purpose is to emphasise a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base. The usage "strapline" rather than "advertising slogan" is chiefly British..."
http://en.wikipedia.org/wiki/Strapline
Let's have a contest for the best tagline or strapline for the Channel 9 header.
My entries are:
Microsoft's Looking Glass
Windows' Looking Glass
Microsoft Mirrors
The Windows of Microsoft
Windows into Microsoft
Windows Views
I am sure the Niners can come up with some memorable ones.
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