Cringely probes Steve Jobs ...

Posted By: Ray6 | Sep 7th, 2007 @ 8:47 AM
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#Sep 7th, 2007 @ 8:47 AM
Ray6
Ray6
Whether you agree or disagree, this is a fascinating article.

On the genius of the iPhone rebates:

Cringely wrote:

So Steve slapped his customers around a bit and what happened? Apple got free publicity worth tens of millions and the iPhone, which was already the top-selling smartphone in the world, will now sell two million units by the end of the year, up from an estimated one million. And Steve, having deliberately alienated his best customers, now gets a chance to woo them back. He has finally placed millions of people in the role of every key Apple employee — being alternately seduced and tormented.



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