To me, the whole advert seemed to be about being down to earth and in that being totally against apples.. why have an mp3 player when you can pay 4x as much for one thats shiny.. yet sits inside a protective cover (that you had to buy), which sits in your pocket..
Theres a definate need to make people so less materialistic in this world.. but god, thats so risky to me - you don't generally get people proud they buy the £10 mp3 player called the TURBO MUSIK XL... because who cares if it sits in your pocket and no one see's it right? .... hahahaha your parents cant afford an ipod, your poor!
(you get the idea).