As usual, a few decent points wrapped in lunacy and failed logic coming from Dvorak.
"Note the dizzy remarks by Chief Executive Steve Ballmer, who recently insisted that online advertising would soon account for the majority of Microsoft's income. This is a software company making these comments."
Yep, and a pretty smart one. Software is moving online, and so far the only proven way to monetize online software is via advertising. Not getting into that game would be stupid on Microsoft's part. Failing to understand why this is true shows how horrid Dvorak is at analyzing anything, and why the rest of his rant is suspect.
Let's talk about his "failed" ventures:
* MSN. Don't know how you can call that a failure.
* IE. Hmm... the market leader is a failure? Oh, because it's given away for free, so it must be losing money for the company, right? Brilliant understanding and analysis there.
* Online magazines. Magazines, whether online or not, come and go. If they made profits while in publication, it's hard to call them failures, and Dvorak doesn't look into whether or not they were profitable. Brilliant analysis.
* MS Press. Still one of the better computer book publishers. That's a market that's drying up, however, so it's no wonder the "division is languishing" in Dvorak's words. Still no indication of failure.
* Toys. These are fads. They make ridiculous money for a year or two and then disappear into obscurity. Like most of these "failures" in Dvorak's list, he doesn't analyze whether or not the product made money... the fact that it's not around anymore means it was a failure. Brilliant analysis.
* Microsoft-TV. Really? Funny how AT&T Uverse is powered by MS tech in this space, and the Media Center enjoys quite a bit of popularity. This is a new market, even now, and Microsoft is still in the game here. Failure my arse.
* Photo editing. OK, I'll give him half a point. No one's going to easily dethrone PhotoShop. However, there's no indication that Microsoft failed to profit here, and they've not left the game entirely yet, so I don't think you can really classify this as a failure.
* Bing. First, Microsoft didn't "copy the idea" from Google and Yahoo!, as they've had a search engine for basically the same amount of time. And calling Bing a failure at this point in time really shows Dvorak's inability to accurately analyze anything.
* Clould applications. Funny how he mentions this but can't tie this in with the advertising rant. Whether or not cloud computing is going to be successful for anyone, you can't say Microsoft has failed here. They are stumbling a little, but pretty much everybody is. Despite that, it does appear to be where the future of software is likely to be, and Microsoft would be stupid not to be in this space.
* Zune. Is it as big as the IPod? No. Is it a failure? No.
Everything he mentions in passing fails in the same sort of ways. He never looks at profitability, only at some nebulous "popularity" or "longevity". By that logic, MS Basic was a failure, even though Dvorak counts it as a success. WTF?!