Are cool apps potentially being kept out of the Apple
Store?
Yes
If that's so, that should be the bigger issue.
Indeed, and it is (part of) the bigger issue. This thread is just about the latest incarnation of the problem.
Apple's behaviour with app validation is indefensible to anyone who has been paying attention to it. It's been indefensible for months/years and we keep getting more examples of it (and then people treating them as isolated incidents).
If it was just NinjaWords, or just Google Voice, or just the photo-taking apps or just the NIN app, the e-books app, the Shacknews Chatty app, the... the list goes on and on and the reasons for blocking the apps are inconsistent (between versions of the same app let alone between competing apps), opaque, anti-competitive and stupid.
("Oh no something can view a webpage, there might be bad content on
it so we'd better ban that app, but we don't ban the built-in browser
that can view the exact same content!" ...And being able to literally block stuff for competing with built-in apps, present or future... that's ridiculous.)
Not to mention the awful process takes weeks while you sit in limbo wondering if your time/effort/money developing the thing will be wasted and wondering when/if you'll be able to offer a service or update to your customers.
In the early days the standard excuse for the process was that it would lead to quality control and the benefit that people wouldn't have to wade through hundreds of rubbish apps in order to find the good ones. Well that turned out to be a complete fantasy. What's the excuse now? There isn't one. It's just Apple being anti-competitive, lock-down, control-freak c**ts as usual and they're being defended for it as usual, even by some of the app developers affected. The RDF is strong!