Posted By: NitzWalsh | Sep 17th @ 4:58 AM
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http://arstechnica.com/microsoft/news/2009/09/zune-hd-apps-are-here-complete-with-pre-roll-ads.ars

 

Hard to imagine how MS thought this was a good idea. This is just jaw-droppingly idiotic.

 

It's a PMP.  You're going to be whipping the games out for minutes at a time.  A 30 second ad - then additional loading time after that- is just utterly laughable.  Even the apps without games take ridiculously long to load, 8 seconds for weather? 9 for the frickin' CALCULATOR APP?!

 

Sigh...MS really just doesn't "get it", do they?

CKurt
CKurt
while( ( !succeed=try() ) ) { }

I guess/hope that the non-free games won"t have ads.

One would hope, but what a incredibly stupid and short-sighted thing to do. What a great first impression that is. It's bad enough that the runtime takes so long to load up, but then you're subjected to an ad before you play the game?

 

Seriously, this thing is heading for the 'nice try' pile. It can make friends with Clippy and Bob.

 

 

Really? Are you sure? 

 

Hang on a mo ...

 

Microsoft: No app store for the Zune

 

Yep, you're right!

 

Wow.

 

Just wow.

 

I mean it's almost like they want it to fail. Hell, maybe they do.

 

 

 

Well, who cares if they release it anywhere else now?

 

At least only the Americans can laugh at them ...  Expressionless

Awful. It would have created a better impression if they didn't have games at all.

 

Bas
Bas
It finds lightbulbs.

It's amazing how Microsoft manages to screw up every remotely cool thing they come out with. I wonder what they're going to do to ruin Windows 7's positive image.

GoddersUK
GoddersUK
I CAN has cheezburger and you CAN'T has stop me!

Internet Explorer 9. Now including Phorm.

Bas
Bas
It finds lightbulbs.

1) Welcome to IE8 screen.  No, you don't start browsing yet - we need a dialog to ask you a few questions first, unlike say - every other browser in existence.  You can click "Ask me later", which just delays this to the next time to start IE.  So, you click Next.

2) "Turn on Suggested sites"? - Select a yes or no radio button, click Next.

 

To be fair, if they didn't do 1), the cries of "MICROSOFT IS SHOVING BING DOWN PEOPLE'S THROATS WITH THEIR DEFAULT SETTINGS!" would be deafening. And if they didn't ask about suggested sites, so would the cries of "MICROSOFT IS TRACKING YOUR BROWSING BEHAVIOR!".

 

I don't know, while IE8 is pretty awful, it's hardly ruining Windows 7 as a platform or tainting the positive buzz it has generated. I don't know, maybe they'll make a last minute mandatory update that "helps users connect to the experiences that suit their lifestyle" by putting ads on the taskbar or something..

 

 

Edit: I'm giving up on this quote thing.

GoddersUK
GoddersUK
I CAN has cheezburger and you CAN'T has stop me!

But what if I want some weird combination of options the sliding bar makers don't decree me to be worthy of?

rhm
rhm

Zune is such a massive fail it's hard to believe that it comes from the same company as the Xbox. I can only imagine that they're siloed in completely separate divisions with radically different levels of boardroom support

I bet Apple couldn't believe their luck.

 

Zune and Xbox are in the same division IIRC, with some of the same key people involved.

 

Anyway, with Zune HD they appear to have put a lot of effort into the style and image of the thing and the feel of the user experience, and seem to have mostly succeeded so it's incredible they'd let something like this in.  As Leo said, it would have been better to not have apps at all.

 

I like IE8 though ...

Anyone else find it interesting that there is now an expectation of an App Store on such a device on day one?

 

The original iPhone SDK didn't become available until 4/27/2008 and it wasn't until July 10, 2008 when the App Store opened.

 

Why are those dates significant? Because the original iPhone didn't launch until June 29, 2007... which means that the iPhone was not only App Storeless... but also SDKless for a good chunk of a year.

 

What follows are my own personal opinions and guesses based on publically available information (as I know nothing special internal as the Zune folks have done a remarkable job of keeping quiet about their plans both internally and externally).

 

The Zune folks are in a different boat though I think... from the start their new player is getting quite a bit of positive press and has so many people excited, but more importantly they've got an SDK (of sorts) in the form of XNA already available.

Granted... you cannot do everything with XNA that you can with the iPhone SDK... yet.

 

The very fact that there will soon be a apps that support Facebook and Twitter indicates that there exists an SDK of sorts that is either separate from XNA, or a significantly updated/expanded version (given XNA doesn't allow the sort of networking that such apps would require).

 

Isn't it at least... plausible that they are working based on a more incremental approach? Rather than release everything on day one (which likely would take longer to create and push the launch day back more)... they've opted to get the hardware and software out there now, expand XNA so as to take advantage of some of the HD specific features while they build/refine/finish a larger SDK of sorts (let's call it the ZDK) that could build even more rich and powerful apps, as well as a way to download apps (be they written today targeting XNA, or a year or two from now that targets the ZDK) via some sort of on device wifi enabled store?

 

Don't get me wrong... I'd absolutely love to have a larger SDK options for the Zune HD as I've got a few ideas I've been prototyping on the desktop and compact framework which would be even better on the Zune HD (except for the fact that I suspect that if I ever released it as an app I would be throttled by the E&D team as I've little doubt they are working on something similar and more official).

I'm not surprised they didn't include an app store, and I think that's fine.  There's not much incentive for developers to spend money making paid apps for a device that isn't guaranteed a high market share, other than funding from MSFT.  Since "all" the commercial apps are going to be MSFT-produced or sponsored for now anyway, they may as well hold off on a third-party distribution solution for now if they think they need more time for it to align with other groups etc.

 

30 second ads on app launch are not fine, however.

I guess I cannot speak to 30 second ads yet as mine is still in the process of getting to my apt.

 

Despite having placed my pre-order weeks and weeks ago when they were promising Tuesday delivery.

RLO
RLO

I have tried to find the words for my disappointment and outright anger about the decision to make mandatory ads integral to an application/game on the Zune HD.   I understand the reasoning behind it.  I don't agree with it.  For years marketing executives have been increasingly worried about lost eyeballs due to gaming.   Now, Microsoft has given them the answer and Google helped pave the way.  I am just worried about where it will stop.  Will we boot up Windows and have an ad saying: "This computing experience brought to you by General Motors, General Motors for when you need to get somewhere today." 

 

Others have said, that it doesn't bother them, if it's at the front of the game.  How long until we have ads for the next stage, or when we have an achievement.  "This stage brought to you by McDonalds, aren't you glad you had a break today?"

 

Where does it stop?  As much as I liked the technology in Minority Report, the one thing I didn't like was the constant ads targeted at people.  It was unnerving then, and it's unnerving now.

 

With the statement that all apps for the Zune will be free, we can see now that all apps from Zune will be ad-supported.  I won't even have the choice of blowing MS points on an app or game I want.  That is even more frustrating than the ads, not being able to opt out of them.

 

I think some of the fluff and blowback about the lack of apps in the ecosystem, could have been dismissed if they had launched with both a Twitter and Facebook app.  Which makes me wonder why they weren't developed and in place at launch, instead of a meager excuse of they are coming.  Did they not know that they were going to have apps.  Really, how long should it have taken them to do just those two apps?

 

I really want to promote this player, I really want it to be the best it can be, but why do they keep blowing it?

 

Every software release seems to pride itself in the fact that it can't do what WMP 12 can.  There is still no Digital Copy support, and still no Windows Media Center support.  Forget about DLNA as well.

 

As a consumer of the Zune ecosystem, I just would like to see some answers.  That's all.  Just answers.

 

 

VB Man
VB Man
Year of the Linux MCE.

Zune HD's browser is awesome.

 

http://www.viddler.com/explore/engadget/videos/624/0.433

 

Zune HD's application ads are even more awesome.

 

In the words of Dovella, "#FAIL!!!1!!!".

 

Dovella
Dovella
Go Microsoft !!!!!!!

Iphogne firmware is 3.1 (and #FAIL) 

 

Zune is 1.0

 

PS.  Zune #FAIL only distribution in EU (for now)

 

The iPhone firmware has a bug which Apple will most likely fix once the user base starts screaming. It represents one of the many duff releases that Apple foists on its user base with alarming regularity.

 

What it doesn't represent, however, is a brain dead management who now believes they can shore up an ailing company by forcing paid-for ads on its user base.

 

The Apple problem will be fixed in an update. The Zune problems doomed it before it hit the streets.

 

I think MS has been laughed at so much over the years (most of the time by ridiculous people just trying to look cool) that they don't listen to constructive criticism anymore because they assume that people complaining about them are ALL MS haters and brainless fanboys.

 

Because of this when perfectly logical people who actually know what they're talking about complain about one of their products and suggest ways of making them better they simply don't listen. It's like they've sheltered themselves from the outside world and in some cases even from other divisions of their own company so stupid decisions like this happen.

 

If they want adds on their free apps, why not just make them shorter and put them WHILE THE APP CLOSES? This would be far less annoying.

Also, why bother releasing a browser that doesn't support Flash or Silverlight? (from what I've read it doesn't support either but I could be wrong)

MS needs to make sure that everything included on this device is useful from the start and works as well or better than competing products or else drop it completely until it does. This is NOT the first time people have seen a device like this so they need to work harder to impress people. The novelty of touch based PMPs with WiFi wore off quite a while ago.

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