Posted By: JoshRoss | Sep 24th @ 5:30 PM
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Comments: 13 | Views: 809
JoshRoss
JoshRoss
A righteous infliction of retribution manifested by an appropriate agent.

 

In the name that is anything sacred, I hope this was not produced by Microsoft.  Who ever it is, they giving astroturf a bad rap.  I find it mystifying how one can market a product that negates obtrusiveness.  I would image the best OS would be the one you didn't know was there.  And I must say Windows7 is rather near that ideal.  In fact, I can say that I have not squandered any time at all with it. I haven't had to doodle around with configuration settings, search for working drivers, play with the registry, or defragment the hard drive.  If Security Essentials was included, I would say that nirvana could be found.

brian.shapiro
brian.shapiro
things go on as always

Sometimes I think Microsoft is trying to be ironic/campy... you know, it would be hard to believe Microsoft expects people will actually do this and be serious about it... but I can't tell, and that can't be good.

Dodo
Dodo
I'm your creativity creator™ :)

It's called viral marketing. Make fun of yourself and 'help people' doing so. Now, how is that a bad thing?

So that's what some managerdrone at Microsoft thinks viral marketing is (or a party, for that matter). Ridley Scott's "1984" Mac ad was viral marketing. This one is cringeworthy sh!t. The worst part is, they seem to be serious about it.

blowdart
blowdart
Peek-a-boo

Which is the point. It's so bad people are talking about it, and more effectively people have taken it, and started to make fun of it, dubbing the sound and taking the piss, driving more views.

 

It's wonderfully subtle.

Well, it's too subtle for me then. The 'making-fun-of-it' is about how bad Microsoft marketing department is, whereas the goal was, I hope, to promote Windows 7. Crap like this in the end gives Windows 7 a bad name, which is a shame, as I think it's the best Windows to date.

Dodo
Dodo
I'm your creativity creator™ :)

You're forgetting something. Windows Party targets the average customer, not business. This means, you need to associate your product with positive memories. There's nothing better than making your users having fun with or about the product. This creates positive memories and thus increases the probability of a purchase.

It is funny how that works and it's fun to actually do it, even if it is a little weird. Wink

But every one of those "OMG! Look how crap Microsoft marketing is" blogs posts mentions Windows 7. And, more importantly, none of them are going "OMG! Look how crap Windows 7 is", which is what was happening in the Vista time frame.

Also, MS doesn't own this houseparty.com place. It's possible that the house party people put it together.

Well, I'm glad Microsoft cool-aid works well for you. No matter what stupid sh!t their marketing drones regurgitate,you find a way to give it a positive spin. Sigh.

http://xkcd.com/528/

Now are you absolutely sure that they haven't just ... screwed up ... again?

 

Even if they have, they've stumbled upon marketing gold. You couldn't hope to have more people talking about an ad.

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