what about targeting one or two of the "child" apps for a make over and just slowly work thru each of them?
also have a plan for how you would isolate the UI form the logic of the app.
regardless of WInForms, WPF or whatever.... when you make that separation you should be making the apps maint and test better and more able to chnage the UI seperate from the code - lose coupling between them woul be a good thing no mater what.
target productivity, target bug counts, target cost Vs. savings, target good eng. and arch. let snazzy graphics be the icing on the cake.
or build the solid business case first - as it were.
but if *you* do not see a clear gain then perhaps you are right... let it be if you can't clearly justify the move.
sometimes that is the best thing to do, the folks who count the money will learn to trust your calls when they feel that you are using good judgement and not just pushing the "new fashion".
developers do that a lot and bus. owners and Sr. Mrg. types tend to look for that after a while.
beeing able to say " I think this would be nice but not critical yet" can work in your favor later.