The first thing I want to do is remind everyone that the intent and motivation behind the C9 videos is complete different then the intent and motivation of Scoble’s blog. The C9 videos are a Microsoft product and should be interpreted as such.
Scoble’s blog on the other hand is purely Scoble’s opinion, both legally and realistically. He is a Microsoft guy, yet he has been honest enough to be critical of some MS related things. Just don’t expect him to air a bunch of dirty laundry. He is not stupid.
Manip wrote:
You can shoot the videos in any style you like, but at the end of the day you aren't going to hear anyone saying anything negative to wards a Microsoft product. Further more it is clear that what videos get shown on what topic and on what days is very carefully planned in order to help 'hype' a technology in a more broad strategy.
You are either naive or stupid. These are video paid for Microsoft containing Microsoft employees talking about the projects they have been working on. Are you telling me that if someone (even someone not from your company) came to interview you on the things you have been working on and you knew they were going to post the interview on a public web site that you would spend the interview bitching about your employer? (If so, you are stupid, not naïve.)
You completely miss the mark when you say “you aren’t going to hear anyone saying anything negative to wards[sic] a Microsoft product.” There have been many videos where a developer has expressed his frustration with the way things work in 2k or xp and how they hope they are doing it better. If pointing out things that they think were not done right is previous versions, is not a negative, I don’t know what is.
As for the “style” of the videos, there is a lot more then “style” that makes them different from a normal marketing video. 1) They are minimally edited. In fact many of them are one continuous shot. 2) They are normal MS employees, not marketing people. Most companies do not let non-marketing employees on camera EVER. 3) They are minimally rehearsed. Yes they know Scoble is coming, but it seems pretty clear to me that most of the stuff is not scripted, it is just talented technical people talking about the stuff they have been working on.
As for you comment on them being timed to hype technology, I think you are way off. Many if not most of the videos are released completely out of sync with the public release cycle of any of the projects they are about. For example the MONAD videos came long after the first beta was in testers hands. It sounds to me like you are just looking for something to whine about. If you want to whine, whine to Apple, or Dell, Or IBM or any of the other high-tech companies that don’t have ANY videos showing the projects they are working on. (Good luck even getting Apple to tell you WHAT it is working on.)
Jorgie