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Microsoft Advertising Platform: A Day in the Life of a Click

Microsoft Advertising Platform: A Day in the Life of a Click: 0 minutes, 0 seconds

0 minutes, 0 seconds

Clicks are the single cell organism of the digital advertising world. See how a click moves through the advertising ecosystem covering all the basic components, including delivery engines, billing systems, reporting systems, data pipelines, and fraud detection systems.

Robert Devine
Robert works in adCenter managing a couple billion dollars in billing one click and impression at a time. He has worked in the software-as-a-service space for the better part of a decade, joining most recently from the Live Meeting team.

Tags: Ad Platform, Intermediate, Lunch Session

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