Just as you need someone behind the scenes to articulate the motions of a MuppetTM for the screen, you also need someone to sit behind a web site and get it to do stuff.
Adam Kinney was such a man (for the web thing - he has not, to my knowledge, except possibly at a few parties, ever been in control of a MuppetTM).
Adam toiled away for years in the Channel 9 boiler room, knocking pipes with his cyberwrench and other tools, all of which begin with "cyber" to indicate that I'm not really talking about a boiler room. It's a metaphor.
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