pdc2008

pdc2008 posts tagged with Ad Platform

Total Posts: 207
PDC 2008
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Microsoft Advertising Platform: A Day in the Life of a Click

Posted By: System | Oct 29th, 2008 @ 9:33 AM | Comments: 2
Microsoft Advertising Platform: A Day in the Life of a Click
Clicks are the single cell organism of the digital advertising world. See how a click moves through the advertising ecosystem covering all the basic components, including delivery engines, billing systems, reporting systems, data pipelines, and fraud detection systems.
  • Robert Devine
    Robert works in adCenter managing a couple billion dollars in billing one click and impression at a time. He has worked in the software-as-a-service space for the better part of a decade, joining most recently from the Live Meeting team.
Tags: Ad Platform, Intermediate, Lunch Session

Microsoft Advertising Platform: A Lap Around

Posted By: System | Oct 29th, 2008 @ 9:33 AM | Comments: 1
Microsoft Advertising Platform: A Lap Around
Hear a review of the core components of the Microsoft Advertising Platform, how the core components fit together, and our roadmap. Get the information you need to decide whether to use the platform for monetization or tools creation.
  • Erynn Petersen
Tags: Ad Platform, Breakout Session, Introductory

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