Bruce Kenny, VP Development, describes how WebTrends innovates on Software plus Services (S+S). He talks with Bruce Kyle, architect evangelist for Microsoft to explain how WebTrends provides both on premises and hosted solutions. WebTrends is a leading provider of web analytics and consumer-centric marketing intelligence solutions. He describes how the S+S architecture provides a natural way to market the multi-tenant that incorporates business intelligence and customer relationship data and explains how the S+S  architecture lends itself to customization by WebTrend partners.

ISVs who are acquisitive face many challenges.  Two of the most thorny issues tend to be finding a successful way to bring their disparate technology bases together into one cohesive ‘suite’ and plotting a technology go forward strategy that allows them to move forward without sacrificing all the value of the technology base they have purchased.   In this segment Ross Elliot executive vice president of Accellos and Warren Wilbee director of ISV evangelism at Microsoft discuss these issues and show you how Accellos has conquered these challenges.

Sebastian Holst the president of PreEmptive Solutions and Warren Wilbee, a Microsoft Architect Evangelist meet on the floor of Microsoft’s World Wide Partner Conference exhibition floor and discuss the value of utilizing a ‘Software Plus Services’ (S+S) approach to building software.   They discuss the basic concept of S+S and the value it brings to the software author and consumer.   Gabriel outlines how PreEmptive can help software creators to augment their existing solutions with high value services without forcing a  large investment in re-engineering or additional coding.