ARCast.TV - Bob Pearson on The Business Benefits of Social Networking

Posted By: Bob Familiar | Feb 17th @ 9:26 AM | 2,611 Views | 2 Comments

When you think of the phrase “Social Computing,” you probably think of teenagers sharing pictures with their BFFs or folks “micro-blogging” on Twitter, but if you think that’s all social computing is all about, you’re wrong. There can be tangible business benefits to embracing the principles of social computing. Providing community forums where your customers can talk about your products, provide service information to each other and provide direct, candid feedback about how you can make your products better is exactly what Denny Boynton talks to Bob Pearson, VP of Communities and Conversations at Dell Corporation, about in this episode.
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#Aug 27th @ 11:06 PM
Rashod Ollison
Rashod Ollison

Organizations are still not sure how best to manage or regulate these technologies. Companies are also concerned about information leakage and legal liabilities arising from social computing and networking usage.

 

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#Aug 27th @ 11:09 PM
Rashod Ollison
Rashod Ollison

People and businesses participating in these social media need to understand and calculate the benefits and risks before engaging them, said Mandviwalla, associate professor and chair of Management Information Systems at Temple. Related research being conducted in the MIS Department includes projects with Lockheed Martin to understand why people participate in such networks and the value of social networking, and another project with GlaxoSmithKline on Second Life.

 

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