Posted By: Ron Jacobs | Aug 2nd, 2007 @ 8:58 AM | 81,868 Views | 14 Comments
Have you ever met someone who is simply amazing?  Well I have and that someone is Markus Frind.  A few years ago he was just another victim of the .com bust in Vancouver BC.  An ASP developer he decided he needed to learn ASP.NET so he created a dating site called PlentyOfFish.com.  Online dating is a very big business with large companies and multi-million dollar budgets but Markus and his one man operation took them on and today he is a force to be reckoned with.
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I'm not sure if it's my network or the video, but it ends abruptly in the middle. I tried it twice and it ends at where Ron asks him "How did you do this" or something like that.

I have the same problem. Video abruptly ends after about 5 minutes.
ZippyV
ZippyV
Fired Up
I checked out plentyoffish.com and I'm not impressed: the search function is broken, lot's of pages don't exists, comboboxes are too small, the style of the site is awful.
I'm surprised people still sign up.
> ZippyV: I checked out plentyoffish.com and I'm not impressed

PlentyOfFish.com isn't pretty, but Mr. Frind has said in interviews that:
 - it earns a profit "North of $5M per year" 
 - he only works less than 2 hours a day
 - it handles 1B pages/month on 1 web + 2 db servers and no tech staff 

And a much smaller competitor was recently been acquired for $75M.
Impressed yet?
What's with the WMV? Can you re-post in Flash so everyone can see it?
" - it earns a profit "North of $5M per year"

Really, is that just purely from Google Ads, as the site doesn't charge a joining fee.

I'd be interested to know if anyone has any more information on the revenue model for this site, very interesting case, considering as many have pointed out that the website itself is quite poor.

POF gets revenue from AdSense.  Here is link from to Markus' famous $1M (almost) cheque from Google in Feb/06: http://plentyoffish.wordpress.com/2006/06/07/small-companies-google-adsense-is-the-future/ 

Also interesting is that POF gets 100% of its revenue from Adsense, but people like www.johnchow.com say that Adsense is a poor way to monetize a site.  JohnChow says that Adsense generates only about 6% of income on his sites, so applying JC's business model to POF would generate North of $90M/yr!

http://www.johnchow.com/john-chow-dot-com-blog-income-report-july-2007/

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