Interview with Ice Cube

Posted By: Michael S. Scherotter | Mar 16th @ 6:43 AM

Usually behind the camera, Michael Scherotter sat down with Hip Hop icon Ice Cube at South by Southwest before he was scheduled to perform at a free live concert streamed to his new UVNTV.com site using Silverlight for high-quality video. Michael asked Cube questions about the intersection of technology with music, hip-hop and celebrity.
Here are some highlights:
1:00 Starting out in rap
2:30 What tech Ice Cube uses
3:12 How technology impacts music and film
5:23 Maintaining a 20-year career in hip-hop
6:53 Technology and being a celebrity
9:05 Possibilities of direct-to-web contect on UVNTV.com
10:10 How hip-hop will change the web?
12:14 Cube's Vison for UVNTV.com
13:09 Hip-hop's global reach
14:14 Gangsta Rap Made Me Do it Video and a surprise for Cube
16:40 Video and music quality on the web and Silverlight
17:50 Why artists should be on UVNTV.com in addition to MySpace
19:50 What Cube's listening to now

Tags: Silverlight

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Comments (11)

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Klever1

Great Interview Michael and great questions I might add Wink

. He seemed truly happy to have the Zune too. Ice Cube Zune commercial anyone Smiley

gitwitguy

of course you were nervous--the man is an icon!!

I admire you just for getting through it. me, I probably would have passed out at the introduction. Smiley

JeremySharp

Very nice. Thought the questions were great. As well as the answers!

Synergist

Thanks! I was a bit nervous going in but Cube's calm presence made for a great interview.

Pace

edit: ignore me Smiley

phreaks

removed

dcharles

Great interview! i guess he reflects a lot of celebrity's fears when he talks about phone cameras.

phreaks

phreaks wrote:

removed

Why was my post removed?

"Don't mess with a geek from the projects" is that somehow objectionable?

Perhaps if you were true Cube fans you would appreciate and understand the wit.

Again, I will reiterate, great interview.

/Stop frontin

StevenAFC

Who is Ice Cube?