Tyson Foods - the Next Media Company | Communicating

dcharles

wouldn't be better to outsource this sort of work? there are companies out there that specialise in this area, Tyson might save themselves a lot of money by not having to do R&D

Klever1

I think the R&D is so they can come up with new recipes and uses for their products. What is really interesting is the fact that this shows how video is moving into non-traditional areas now. This is actually a pretty good idea teach people how to cook using Tyson chicken. It's like the new informercial.

JeremySharp

These are just my views not the views or opinions of my employer.

Dcharles,
The R&D I mentioned was for Product development etc. Our IS department outsourced for two years. There were Pro’s/Con’s to that decision. Currently for the last year and half we have down scaled the amount of outsourcing and are trying to do all our development in house with Salaried Team members. In my opinion our in house developers consistently delivered higher quality software than our outsourced counter parts.

Klever1,
The biggest part of R&D in my opinion is Innovation as well as new product development but I honestly need to learn more about that side of the business. “The new infomercial” - I need to mention that to my boss’s. I like that, actually the vision I had when I first was given this idea was to utilize the new technology (Silverlight 2.0) to add a fun and ‘different’ way to get our product out to consumers.

muffin9129

Thank-you so much for this. I really love your site. It has everything I need and more I love gaming. I think you are right about the new products too.

Product Reviews

muffin9129

Everything has to move to rich media inclusions, otherwise you will be left in the dust.