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Conchango and the Tesco project

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On the last day of PDC, I caught up with Paul Dawson and Matthew Adams to discuss the work Conchango has done for Tesco, one of the largest online grocery retailer.  The goal of the WPF-based application is to redefine the experience of ordering groceries online and the preview is so impressive it was shown during the Day Two Keynote at PDC (starts around 94:00).

Paul and Matthew walk us through the application in more depth and talk about the development cycle and the attention paid to design.  Typical shopping carts online may fill up with 8 items, imagine designing a shopping cart for 88 items that remains simple enough for dear grandma to use.

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