Loving it!!!!!!!!!!
It's not a corporate thing. It's a book called The Color Code. If there is one book you read, make this it! You too will go around saying "I'm a blue", or "I'm a red", etc.
When you get the book, flip to the chapters describing the colors. It starts with describing reds. If you start there you will read the entire book, just read the colors, then go back to the beginning.
To put it in a way that won't convince you to buy and read the book, it will most importantly help you understand yourself more, and secondly, help you understand other people.
Anyway, Charles is right. I don't care if you are male or female, of if it's doing a disservice to females. It's not about doing what is best for females or males. That isn't the question. The question is: What is best for the company? And, hiring a non-technical personal as a manager to manage a software project is idiotic. Plain and simple.