Ad Platform

2 Entries

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  • Microsoft Advertising Platform: A Day in the Life of a Click
    Microsoft Advertising Platform: A Day in the Life of a Click
    pdc2008 Oct 29, 2008 at 9:33 AM Comments 0

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    Clicks are the single cell organism of the digital advertising world. See how a click moves through the advertising ecosystem covering all the basic components, including delivery engines, billing systems, reporting systems, data pipelines, and fraud detection systems. Robert Devine Robert…
  • Microsoft Advertising Platform: A Lap Around
    Microsoft Advertising Platform: A Lap Around
    pdc2008 Oct 29, 2008 at 9:33 AM Comments 1

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    Hear a review of the core components of the Microsoft Advertising Platform, how the core components fit together, and our roadmap. Get the information you need to decide whether to use the platform for monetization or tools creation. Erynn Petersen
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