advertising

Blogger Long Zheng noticed something cool at the National Retail Federation Convention & Expo this week – a digital screen that brings to mind the intelligent signage featured in the movie “Minority Report.” Many of us have long since looked to that popular sci-fi film starring Tom Cruise for…

Microsoft and Nielsen are teaming up to track the ratings from the online Xbox LIVE game show “1 vs. 100.” This is the first time ever that a video game console network will be measured by an analytics firm such as Nielsen. The goal of the new ratings system is to measure how many people were…

In a newly announced advertising deal designed to promote the launch of Windows 7, Microsoft has teamed up with “Family Guy” creator Seth MacFarlane to collaborate on a Windows 7 advertising effort that involves a special commercial-free episode of the popular cartoon that airs on FOX. On November…

Some of you have asked me about Scott Guthrie's twitter mention of the Xbox 360 Silverlight advertising demo at Cannes. So, yes, Silverlight 3 is coming to the Xbox 360 and Xbox Live. We're mainly discussing this in the context of advertising at this point.We've got some more info up about it at…

Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and…

While online advertising offers important improvements for targeting and measurement, it also challenges norms about relationships between advertisers and ad platforms.  Ad platforms differ in the information they share with advertisers – not always disclosing where ads are shown, how much each…

Mel Carson was one of the visionaries who put together the Microsoft Search Summit. It is an invitation only event, but we were allowed to bring our cameras inside and get the scoop. Take a peek.More: Search and AdvertisersWords from a Search Engine expert

While I was watching NBC Football (or rather, I was surfing FriendFeed and my husband was watching football), when, all of a sudden, I looked up to see Bill Gates on the screen! Yep, it was the first commercial from the new Microsoft ad campaign from Crispin Porter + Bogusky (backstory here),…

If you ever wanted to see a perfect storm of hyperlinked news, today’s revelation that Microsoft wants to talk to Yahoo about a merger is it. For those who haven’t already been deafened by twitter exclamations and email flurries, let’s walk through the news thus far. That bastion of responsible…

Advertising in video games has been around for a while now and we've all sort of been sitting back to see how far it will actually go.  It's going to go as far as it does in reality.  Toyota and Sony BMG already have advertising in Second Life. If game companies can make extra cash through…