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	<title>Channel 9 - Entries tagged with advertising</title>
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    <itunes:summary></itunes:summary>
    <itunes:author>Microsoft</itunes:author>
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    <description>Channel 9 keeps you up to date with the latest news and behind the scenes info from Microsoft that developers love to keep up with. From LINQ to SilverLight – Watch videos and hear about all the cool technologies coming and the people behind them.</description>
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    <pubDate>Sun, 12 Feb 2012 18:14:45 GMT</pubDate>
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  <item>
      <title>New &quot;Minority Report&quot; Screen Runs Windows Embedded</title>
      <description><![CDATA[ <p><a shape="rect" href="http://www.istartedsomething.com/20100112/windows-embedded-digital-signage-minority-report-advertising/" target="_blank" shape="rect">Blogger Long Zheng noticed something cool</a> at the National Retail Federation Convention &amp; Expo this week – a digital screen that brings to mind the intelligent signage featured in the movie “Minority Report.” Many of us have long since looked to that popular sci-fi film starring Tom Cruise for hints of what’s to come in the world of tech. In 2006, <a shape="rect" href="http://on10.net/blogs/laura/3903/" target="_blank" shape="rect">we looked at Microsoft Research projects</a> which offer intuitive human interfaces to machines and more recently, we’ve seen things like Microsoft Surface computing, <a shape="rect" href="http://on10.net/blogs/sarahintampa/Get-all-ldquoMinority-Reportrdquo-ish-with-your-Windows-PC/" target="_blank" shape="rect">the direct manipulation video player DimP</a>, <a shape="rect" href="http://on10.net/blogs/jesse/Photosynth-and-Seadragon-offer-a-glimpse-at-the-next-great-UI/" target="_blank" shape="rect">Seadragon's large collection management</a>, and the upcoming <a shape="rect" href="http://on10.net/blogs/sarahintampa/Project-Natal-Revealed-Full-Body-Motion-Control-for-the-Xbox/" target="_blank" shape="rect">full body motion control for Xbox, Project Natal</a>, all of which seem inspired by the film. Now you can add <a shape="rect" href="http://www.intel.com/design/intarch/platforms/digitalsignage/index.htm" target="_blank" shape="rect">this digital signage proof-of-concept</a> to the list of Microsoft-created “Minority Report-esque” developments. </p><p>Created in conjunction with Intel, this sign run an Intel Core i7 processor and Windows Embedded Standard 2011, the next release of Windows Embedded which is based on Windows 7. The sign, like the one in the movie, senses when people come near the screen and it can recommend products for you to buy. However, unlike the sign in the movie, it doesn’t actually identify you by name (whew! That <em>was</em> a little freaky), but it does recognize your gender and height. You can also touch the screen itself or wave your hand in front of it to interact with the software and see the ads being offered, view a store map, access coupons and send them to your phone, and more.</p><p>To see the sign in action, check out <a shape="rect" href="http://www.youtube.com/watch?v=ZOaeSnK01_0&amp;feature=player_embedded" target="_blank" shape="rect">this YouTube video here</a>.&nbsp;&nbsp; </p> <img src="http://m.webtrends.com/dcs1wotjh10000w0irc493s0e_6x1g/njs.gif?dcssip=channel9.msdn.com&dcsuri=http://channel9.msdn.com/Tags/advertising/RSS&WT.dl=0&WT.entryid=Entry:RSSView:8e7ef82a67784895beb99e0e00f88786">]]></description>
      <comments>http://channel9.msdn.com/Blogs/coolstuff/New-Minority-Report-Screen-Runs-Windows-Embedded</comments>
      <itunes:summary> Blogger Long Zheng noticed something cool at the National Retail Federation Convention &amp;amp; Expo this week – a digital screen that brings to mind the intelligent signage featured in the movie “Minority Report.” Many of us have long since looked to that popular sci-fi film starring Tom Cruise for hints of what’s to come in the world of tech. In 2006, we looked at Microsoft Research projects which offer intuitive human interfaces to machines and more recently, we’ve seen things like Microsoft Surface computing, the direct manipulation video player DimP, Seadragon&#39;s large collection management, and the upcoming full body motion control for Xbox, Project Natal, all of which seem inspired by the film. Now you can add this digital signage proof-of-concept to the list of Microsoft-created “Minority Report-esque” developments. Created in conjunction with Intel, this sign run an Intel Core i7 processor and Windows Embedded Standard 2011, the next release of Windows Embedded which is based on Windows 7. The sign, like the one in the movie, senses when people come near the screen and it can recommend products for you to buy. However, unlike the sign in the movie, it doesn’t actually identify you by name (whew! That was a little freaky), but it does recognize your gender and height. You can also touch the screen itself or wave your hand in front of it to interact with the software and see the ads being offered, view a store map, access coupons and send them to your phone, and more.To see the sign in action, check out this YouTube video here.&amp;nbsp;&amp;nbsp; </itunes:summary>
      <link>http://channel9.msdn.com/Blogs/coolstuff/New-Minority-Report-Screen-Runs-Windows-Embedded</link>
      <pubDate>Fri, 15 Jan 2010 19:08:00 GMT</pubDate>
      <guid isPermaLink="false">http://channel9.msdn.com/Blogs/coolstuff/New-Minority-Report-Screen-Runs-Windows-Embedded</guid>
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      <dc:creator>Sarah Perez</dc:creator>
      <itunes:author>Sarah Perez</itunes:author>
      <slash:comments>0</slash:comments>
      <wfw:commentRss>http://channel9.msdn.com/Blogs/coolstuff/New-Minority-Report-Screen-Runs-Windows-Embedded/RSS</wfw:commentRss>
      <category>Embedded</category>
      <category>research</category>
      <category>advertising</category>
      <category>displays</category>
      <category>shopping</category>
      <category>research project</category>
    </item>
  <item>
      <title>Microsoft Teams Up with Nielsen</title>
      <description><![CDATA[ <p>Microsoft and Nielsen are teaming up to track the ratings from the online Xbox LIVE game show “1 vs. 100.” This is the first time ever that a video game console network will be measured by an analytics firm such as Nielsen. The goal of the new ratings system is to measure how many people were playing the game at a particular time and, therefore, how many saw the included advertisements. </p><p>This data will be of great benefit to Xbox advertisers who want to know if their ads are reaching the right people at the right time. And it’s only the beginning, notes the <a shape="rect" href="http://community.microsoftadvertising.com/blogs/analytics/archive/2009/11/19/microsoft-amp-nielsen-piloting-tv-amp-video-advertising-measurement-for-in-game-xbox-live.aspx" shape="rect">Microsoft Advertising blog</a>. The game show only runs for 14 weeks, but Microsoft will continue collaborating with Nielsen to measure other Xbox LIVE media in the future including TV, video, and social media. </p> <img src="http://m.webtrends.com/dcs1wotjh10000w0irc493s0e_6x1g/njs.gif?dcssip=channel9.msdn.com&dcsuri=http://channel9.msdn.com/Tags/advertising/RSS&WT.dl=0&WT.entryid=Entry:RSSView:252c2be0c57c4a1f8cb99e0e00778473">]]></description>
      <comments>http://channel9.msdn.com/Blogs/coolstuff/Microsoft-Teams-Up-with-Nielsen</comments>
      <itunes:summary> Microsoft and Nielsen are teaming up to track the ratings from the online Xbox LIVE game show “1 vs. 100.” This is the first time ever that a video game console network will be measured by an analytics firm such as Nielsen. The goal of the new ratings system is to measure how many people were playing the game at a particular time and, therefore, how many saw the included advertisements. This data will be of great benefit to Xbox advertisers who want to know if their ads are reaching the right people at the right time. And it’s only the beginning, notes the Microsoft Advertising blog. The game show only runs for 14 weeks, but Microsoft will continue collaborating with Nielsen to measure other Xbox LIVE media in the future including TV, video, and social media. </itunes:summary>
      <link>http://channel9.msdn.com/Blogs/coolstuff/Microsoft-Teams-Up-with-Nielsen</link>
      <pubDate>Mon, 23 Nov 2009 20:20:00 GMT</pubDate>
      <guid isPermaLink="false">http://channel9.msdn.com/Blogs/coolstuff/Microsoft-Teams-Up-with-Nielsen</guid>
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      <media:thumbnail url="http://ecn.channel9.msdn.com/o9/previewImages/85/on10_d250e0ca-cf35-4895-a029-088de45010d9.jpg" height="64" width="85"/>      
      <dc:creator>Sarah Perez</dc:creator>
      <itunes:author>Sarah Perez</itunes:author>
      <slash:comments>2</slash:comments>
      <wfw:commentRss>http://channel9.msdn.com/Blogs/coolstuff/Microsoft-Teams-Up-with-Nielsen/RSS</wfw:commentRss>
      <category>Xbox Live</category>
      <category>advertising</category>
    </item>
  <item>
      <title>Family Guy to Promote Windows 7</title>
      <description><![CDATA[ <p>In a <a shape="rect" href="http://www.microsoft.com/Presspass/press/2009/oct09/10-13MSWin7FOXPR.mspx?rss_fdn=Press%20Releases" shape="rect">newly announced advertising deal</a> designed to promote the launch of Windows 7, Microsoft has teamed up with “Family Guy” creator Seth MacFarlane to collaborate on a Windows 7 advertising effort that involves a special commercial-free episode of the popular cartoon that airs on FOX. On November 8th, only weeks after Windows 7’s official launch (October 22nd), a Family Guy special entitled “Family Guy Presents: Seth &amp; Alex’s Almost Live Comedy Show” starring MacFarlane and his “Family Guy” co-star Alex Borstein will feature original animation, live-action performances of Family Guy’s most memorable musical numbers, comedy sketches and surprise celebrity guests. </p><p>Instead of commercials, there will be Windows-branded programming throughout the show, but there are no details yet on what that will involve. The special will be a part of an “all MacFarlane” night on FOX, but it will be the only program sponsored in this way. </p> <img src="http://m.webtrends.com/dcs1wotjh10000w0irc493s0e_6x1g/njs.gif?dcssip=channel9.msdn.com&dcsuri=http://channel9.msdn.com/Tags/advertising/RSS&WT.dl=0&WT.entryid=Entry:RSSView:40718892b0944820ae789e0e007623c4">]]></description>
      <comments>http://channel9.msdn.com/Blogs/coolstuff/Family-Guy-to-Promote-Windows-7</comments>
      <itunes:summary> In a newly announced advertising deal designed to promote the launch of Windows 7, Microsoft has teamed up with “Family Guy” creator Seth MacFarlane to collaborate on a Windows 7 advertising effort that involves a special commercial-free episode of the popular cartoon that airs on FOX. On November 8th, only weeks after Windows 7’s official launch (October 22nd), a Family Guy special entitled “Family Guy Presents: Seth &amp;amp; Alex’s Almost Live Comedy Show” starring MacFarlane and his “Family Guy” co-star Alex Borstein will feature original animation, live-action performances of Family Guy’s most memorable musical numbers, comedy sketches and surprise celebrity guests. Instead of commercials, there will be Windows-branded programming throughout the show, but there are no details yet on what that will involve. The special will be a part of an “all MacFarlane” night on FOX, but it will be the only program sponsored in this way. </itunes:summary>
      <link>http://channel9.msdn.com/Blogs/coolstuff/Family-Guy-to-Promote-Windows-7</link>
      <pubDate>Wed, 14 Oct 2009 17:32:00 GMT</pubDate>
      <guid isPermaLink="false">http://channel9.msdn.com/Blogs/coolstuff/Family-Guy-to-Promote-Windows-7</guid>
      <media:thumbnail url="http://ecn.channel9.msdn.com/o9/previewImages/320/on10_8c8a08a1-6a51-4507-b799-9ae790af5c4d.jpg" height="0" width="0"/>
      <media:thumbnail url="http://ecn.channel9.msdn.com/o9/previewImages/85/on10_03db52c5-c0a6-438a-a057-ccf5de8ca1ee.jpg" height="64" width="85"/>      
      <dc:creator>Sarah Perez</dc:creator>
      <itunes:author>Sarah Perez</itunes:author>
      <slash:comments>4</slash:comments>
      <wfw:commentRss>http://channel9.msdn.com/Blogs/coolstuff/Family-Guy-to-Promote-Windows-7/RSS</wfw:commentRss>
      <category>Windows 7</category>
      <category>advertising</category>
    </item>
  <item>
      <title>Silverlight on Xbox 360 demo at Cannes</title>
      <description><![CDATA[ <p>Some of you have asked me about Scott Guthrie's <a shape="rect" href="http://twitter.com/ScottGu" shape="rect">twitter </a>mention of the Xbox 360 Silverlight advertising demo at Cannes. So, yes, Silverlight 3 is coming to the Xbox 360 and Xbox Live. We're mainly discussing this in the context of advertising at this point.<br><br>We've got some <a shape="rect" href="http://team.silverlight.net/announcements/silverlight-ads-on-xbox-live-announced-at-cannes/" shape="rect">more info up </a>about it at the (reliably interesting and informative) <a shape="rect" href="http://team.silverlight.net/" shape="rect">Silverlight Team Blog</a>.<br><br>There's plenty to read there, but here's the overview:</p><blockquote dir="ltr"><p dir="ltr">On Tuesday, June 22nd at the Cannes Lions International Advertising Festival 2009, Microsoft announced it will bring Interactive Advertising Bureau (IAB) recognized rich media technologies including Silverlight to Xbox LIVE within the next year.&nbsp; By extending support to technologies like Silverlight, Xbox LIVE will offer advertisers and creative designers scale and reach with their campaign creative assets, enabling them to build and deliver interactive, interconnected experiences that are unlike anything else on television, and extend these experiences across multiple screens – the TV, the PC, and Mobile.</p></blockquote> <img src="http://m.webtrends.com/dcs1wotjh10000w0irc493s0e_6x1g/njs.gif?dcssip=channel9.msdn.com&dcsuri=http://channel9.msdn.com/Tags/advertising/RSS&WT.dl=0&WT.entryid=Entry:RSSView:22dfc8b99f404286b6059e1000b20136">]]></description>
      <comments>http://channel9.msdn.com/Blogs/benwagg/Silverlight-on-Xbox-360-demo-at-Cannes</comments>
      <itunes:summary> Some of you have asked me about Scott Guthrie&#39;s twitter mention of the Xbox 360 Silverlight advertising demo at Cannes. So, yes, Silverlight 3 is coming to the Xbox 360 and Xbox Live. We&#39;re mainly discussing this in the context of advertising at this point.We&#39;ve got some more info up about it at the (reliably interesting and informative) Silverlight Team Blog.There&#39;s plenty to read there, but here&#39;s the overview:On Tuesday, June 22nd at the Cannes Lions International Advertising Festival 2009, Microsoft announced it will bring Interactive Advertising Bureau (IAB) recognized rich media technologies including Silverlight to Xbox LIVE within the next year.&amp;nbsp; By extending support to technologies like Silverlight, Xbox LIVE will offer advertisers and creative designers scale and reach with their campaign creative assets, enabling them to build and deliver interactive, interconnected experiences that are unlike anything else on television, and extend these experiences across multiple screens – the TV, the PC, and Mobile.</itunes:summary>
      <link>http://channel9.msdn.com/Blogs/benwagg/Silverlight-on-Xbox-360-demo-at-Cannes</link>
      <pubDate>Thu, 25 Jun 2009 17:33:00 GMT</pubDate>
      <guid isPermaLink="false">http://channel9.msdn.com/Blogs/benwagg/Silverlight-on-Xbox-360-demo-at-Cannes</guid>      
      <dc:creator>Ben Waggoner</dc:creator>
      <itunes:author>Ben Waggoner</itunes:author>
      <slash:comments>2</slash:comments>
      <wfw:commentRss>http://channel9.msdn.com/Blogs/benwagg/Silverlight-on-Xbox-360-demo-at-Cannes/RSS</wfw:commentRss>
      <category>IIS</category>
      <category>media</category>
      <category>Scott Guthrie</category>
      <category>Silverlight</category>
      <category>Xbox 360</category>
      <category>advertising</category>
    </item>
  <item>
      <title>Search Summit: Chris Sherman- opinions from a Search Engine Expert</title>
      <description><![CDATA[Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.<br>Check out this clip to hear what he think of the Microsoft Search Summit and, of course, Bing!<br><br><a href="http://www.on10.net/blogs/laura/The-Microsoft-Search-Summit/">What is the Search Summit?</a><br><a href="http://www.on10.net/blogs/laura/Search-Summit-Protecting-the-Advertisers-rights/">Search and Advertisers<br></a> <img src="http://m.webtrends.com/dcs1wotjh10000w0irc493s0e_6x1g/njs.gif?dcssip=channel9.msdn.com&dcsuri=http://channel9.msdn.com/Tags/advertising/RSS&WT.dl=0&WT.entryid=Entry:RSSView:6afc6022f9f04ab7bc0a9e0f008086b4">]]></description>
      <comments>http://channel9.msdn.com/Blogs/LauraFoy/Search-Summit-Chris-Sherman-opinions-from-a-Search-Engine-Expert</comments>
      <itunes:summary>Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.Check out this clip to hear what he think of the Microsoft Search Summit and, of course, Bing!What is the Search Summit?Search and Advertisers</itunes:summary>
      <itunes:duration>173</itunes:duration>
      <link>http://channel9.msdn.com/Blogs/LauraFoy/Search-Summit-Chris-Sherman-opinions-from-a-Search-Engine-Expert</link>
      <pubDate>Thu, 11 Jun 2009 15:38:00 GMT</pubDate>
      <guid isPermaLink="false">http://channel9.msdn.com/Blogs/LauraFoy/Search-Summit-Chris-Sherman-opinions-from-a-Search-Engine-Expert</guid>
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      <dc:creator>Laura Foy</dc:creator>
      <itunes:author>Laura Foy</itunes:author>
      <slash:comments>0</slash:comments>
      <wfw:commentRss>http://channel9.msdn.com/Blogs/LauraFoy/Search-Summit-Chris-Sherman-opinions-from-a-Search-Engine-Expert/RSS</wfw:commentRss>
      <category>bing</category>
      <category>Microsoft</category>
      <category>Search</category>
      <category>advertising</category>
      <category>Chris Sherman</category>
    </item>
  <item>
      <title>Search Summit: Protecting the Advertisers rights</title>
      <description><![CDATA[While online advertising offers important improvements for targeting and measurement, it also challenges norms about relationships between advertisers and ad platforms.&nbsp; Ad platforms differ in the information they share with advertisers – not always disclosing where ads are shown, how much each placement costs, or how fees are computed.&nbsp; Platforms also vary in their approaches to dispute resolution – sometimes imposing onerous terms that limit the options available to dissatisfied advertisers.&nbsp;&nbsp;Ben Edelman presented to&nbsp;<a href="https://microsoft.crgevents.com/SearchSummit09/Content/Home.aspx">Microsofts Search Summit</a> and&nbsp;offered thoughts on proper division of rights and responsibilities in advertisers' dealings with ad platforms. <br><br><a href="http://www.on10.net/blogs/laura/The-Microsoft-Search-Summit/">More about the Search Summit</a><br><a href="http://www.on10.net/blogs/laura/Search-Summit-Chris-Sherman-opinions-from-a-Search-Engine-Expert/">Words from a Search Engine Expert</a> <img src="http://m.webtrends.com/dcs1wotjh10000w0irc493s0e_6x1g/njs.gif?dcssip=channel9.msdn.com&dcsuri=http://channel9.msdn.com/Tags/advertising/RSS&WT.dl=0&WT.entryid=Entry:RSSView:76a1996d529b48d48d929e0f008081d4">]]></description>
      <comments>http://channel9.msdn.com/Blogs/LauraFoy/Search-Summit-Protecting-the-Advertisers-rights</comments>
      <itunes:summary>While online advertising offers important improvements for targeting and measurement, it also challenges norms about relationships between advertisers and ad platforms.&amp;nbsp; Ad platforms differ in the information they share with advertisers – not always disclosing where ads are shown, how much each placement costs, or how fees are computed.&amp;nbsp; Platforms also vary in their approaches to dispute resolution – sometimes imposing onerous terms that limit the options available to dissatisfied advertisers.&amp;nbsp;&amp;nbsp;Ben Edelman presented to&amp;nbsp;Microsofts Search Summit and&amp;nbsp;offered thoughts on proper division of rights and responsibilities in advertisers&#39; dealings with ad platforms. More about the Search SummitWords from a Search Engine Expert</itunes:summary>
      <itunes:duration>341</itunes:duration>
      <link>http://channel9.msdn.com/Blogs/LauraFoy/Search-Summit-Protecting-the-Advertisers-rights</link>
      <pubDate>Thu, 11 Jun 2009 15:30:00 GMT</pubDate>
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        <media:content url="http://mschnlnine.vo.llnwd.net/d1/on10/4/1/7/7/2/SearchSummitBen_on10.wma" expression="full" duration="341" fileSize="5529345" type="audio/x-ms-wma" medium="audio"/>
        <media:content url="http://mschnlnine.vo.llnwd.net/d1/on10/4/1/7/7/2/SearchSummitBen_on10.wmv" expression="full" duration="341" fileSize="48487489" type="video/x-ms-wmv" medium="video"/>
        <media:content url="http://mschnlnine.vo.llnwd.net/d1/on10/4/1/7/7/2/SearchSummitBen_Zune_on10.wmv" expression="full" duration="341" fileSize="48407469" type="video/x-ms-wmv" medium="video"/>
        <media:content url="mms://mschnlnine.wmod.llnwd.net/a1809/d1/on10/4/1/7/7/2/SearchSummitBen_s_on10.wmv" expression="full" duration="341" fileSize="211" type="video/x-ms-wmv" medium="video"/>
      </media:group>      
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      <dc:creator>Laura Foy</dc:creator>
      <itunes:author>Laura Foy</itunes:author>
      <slash:comments>0</slash:comments>
      <wfw:commentRss>http://channel9.msdn.com/Blogs/LauraFoy/Search-Summit-Protecting-the-Advertisers-rights/RSS</wfw:commentRss>
      <category>Microsoft</category>
      <category>Search</category>
      <category>advertising</category>
    </item>
  <item>
      <title>The Microsoft Search Summit</title>
      <description><![CDATA[Mel Carson was one of the visionaries who put together the <a href="https://microsoft.crgevents.com/SearchSummit09/Content/Home.aspx">Microsoft Search Summit</a>. It is an invitation only event, but we were allowed to bring our cameras inside and get the scoop. Take a peek.<br><br>More: <br><br><a href="http://www.on10.net/blogs/laura/Search-Summit-Protecting-the-Advertisers-rights/">Search and Advertisers</a><br><a href="http://www.on10.net/blogs/laura/Search-Summit-Chris-Sherman-opinions-from-a-Search-Engine-Expert/">Words from a Search Engine expert</a> <img src="http://m.webtrends.com/dcs1wotjh10000w0irc493s0e_6x1g/njs.gif?dcssip=channel9.msdn.com&dcsuri=http://channel9.msdn.com/Tags/advertising/RSS&WT.dl=0&WT.entryid=Entry:RSSView:a5188021e9d14244b2859e0f00807a92">]]></description>
      <comments>http://channel9.msdn.com/Blogs/LauraFoy/The-Microsoft-Search-Summit</comments>
      <itunes:summary>Mel Carson was one of the visionaries who put together the Microsoft Search Summit. It is an invitation only event, but we were allowed to bring our cameras inside and get the scoop. Take a peek.More: Search and AdvertisersWords from a Search Engine expert</itunes:summary>
      <itunes:duration>388</itunes:duration>
      <link>http://channel9.msdn.com/Blogs/LauraFoy/The-Microsoft-Search-Summit</link>
      <pubDate>Thu, 11 Jun 2009 11:45:00 GMT</pubDate>
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      <dc:creator>Laura Foy</dc:creator>
      <itunes:author>Laura Foy</itunes:author>
      <slash:comments>4</slash:comments>
      <wfw:commentRss>http://channel9.msdn.com/Blogs/LauraFoy/The-Microsoft-Search-Summit/RSS</wfw:commentRss>
      <category>bing</category>
      <category>Microsoft</category>
      <category>Search</category>
      <category>advertising</category>
    </item>
  <item>
      <title>Did You See The New Ad?</title>
      <description><![CDATA[ <p>While I was watching NBC Football (<em>or rather, I was surfing </em><a href="http://www.friendfeed.com"><em>FriendFeed</em></a><em> and my husband was watching football)</em>, when, all of a sudden, I looked up to see Bill Gates on the screen! Yep, it was the first commercial from the new Microsoft ad campaign from Crispin Porter &#43; Bogusky (backstory <a href="http://www.fastcompany.com/magazine/126/believe-it-or-not-hes-a-pc.html">here</a>), the ad agency that just won the big $300 million contract with Microsoft. You may not have heard of Crispin Porter &#43; Bogusky, but you’ve definitely seen their ads: the Burger King “King” ads, Miller Lite’s “Man Laws,” and those freaky VW ads where unsuspecting drivers and passengers are sideswiped by SUVs and trucks in real-time. </p><p>The Microsoft ad that aired was not as harrowing as those VW ones, though, thank goodness. Instead, it was pleasantly goofy. Jerry Seinfeld spots Bill Gates buying shoes at a shoe carnival and goes into to help him out. Bill comes across as a lovable geek – and be sure to catch his Shoe Carnival card for a hilarious photo. But don’t leave it up to me to summarize. You can <a href="http://www.microsoft.com/windows/">watch it now</a>. </p> <img src="http://m.webtrends.com/dcs1wotjh10000w0irc493s0e_6x1g/njs.gif?dcssip=channel9.msdn.com&dcsuri=http://channel9.msdn.com/Tags/advertising/RSS&WT.dl=0&WT.entryid=Entry:RSSView:e2acde3430534bb79edd9e0e00a60a49">]]></description>
      <comments>http://channel9.msdn.com/Blogs/coolstuff/Did-You-See-The-New-Ad</comments>
      <itunes:summary> While I was watching NBC Football (or rather, I was surfing FriendFeed and my husband was watching football), when, all of a sudden, I looked up to see Bill Gates on the screen! Yep, it was the first commercial from the new Microsoft ad campaign from Crispin Porter &amp;#43; Bogusky (backstory here), the ad agency that just won the big $300 million contract with Microsoft. You may not have heard of Crispin Porter &amp;#43; Bogusky, but you’ve definitely seen their ads: the Burger King “King” ads, Miller Lite’s “Man Laws,” and those freaky VW ads where unsuspecting drivers and passengers are sideswiped by SUVs and trucks in real-time. The Microsoft ad that aired was not as harrowing as those VW ones, though, thank goodness. Instead, it was pleasantly goofy. Jerry Seinfeld spots Bill Gates buying shoes at a shoe carnival and goes into to help him out. Bill comes across as a lovable geek – and be sure to catch his Shoe Carnival card for a hilarious photo. But don’t leave it up to me to summarize. You can watch it now. </itunes:summary>
      <link>http://channel9.msdn.com/Blogs/coolstuff/Did-You-See-The-New-Ad</link>
      <pubDate>Fri, 05 Sep 2008 00:58:00 GMT</pubDate>
      <guid isPermaLink="false">http://channel9.msdn.com/Blogs/coolstuff/Did-You-See-The-New-Ad</guid>
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      <media:thumbnail url="http://ecn.channel9.msdn.com/o9/previewImages/85/on10_b484eab1-2515-4cbb-958a-9b66eb9418e5.jpg" height="64" width="85"/>      
      <dc:creator>Sarah Perez</dc:creator>
      <itunes:author>Sarah Perez</itunes:author>
      <slash:comments>2</slash:comments>
      <wfw:commentRss>http://channel9.msdn.com/Blogs/coolstuff/Did-You-See-The-New-Ad/RSS</wfw:commentRss>
      <category>Bill Gates</category>
      <category>advertising</category>
      <category>Ads</category>
    </item>
  <item>
      <title>Microsoft could acquire Yahoo: What do you think?</title>
      <description><![CDATA[ <p>If you ever wanted to see a perfect storm of hyperlinked news, today’s revelation that Microsoft wants to talk to Yahoo about a merger is it. For those who haven’t already been deafened by twitter exclamations and email flurries, let’s walk through the news thus far. That bastion of responsible news reporting <a href="http://www.nypost.com/seven/05042007/business/bills_hard_drive_business_peter_lauria_and_zachery_kouwe.htm"><u>The New York Post, broke the story</u></a> this morning. Apparently when Google picked up DoubleClick last month, the big heads here in Redmond decided it may be time to ante up in the acquisition game, and reopened a longstanding dialog with Yahoo. The ever-anonymous ‘sources’ were sure to include a $50b price tag, as well as reminding us that combining the search advertising shares of MSFT and YHOO would represent 27 percent against GOOG’s 65 percent.</p><p><a href="http://www.paidcontent.org/entry/419-microsoft-asks-yahoo-to-consider-merger-talks-report/"><u>David Kaplan of paidContent.org chimed in</u></a> early, echoing the NY Post article, as well as reminding everyone of Jerry Yang’s avoidance of Microsoft products, and how much an acquisition could close the gap between Microsoft and Google. <a href="http://www.reuters.com/article/ousiv/idUSN0422253620070504?src=050407_1111_FEATURES_media_in_focus"><u>Reuters also covered the story</u></a> with this choice quote from Peter Lobravico of Wall Street Access: “You can’t find a stronger buyer than Microsoft and while it would spur a lot of political and regulatory noise, everyone knows in the end that the deal would go through.”</p><p>Scott Beale picked the right graphic for <a href="http://laughingsquid.com/microsoft-looking-to-purchase-yahoo/"><u>Laughing Squid’s coverage</u></a>, and also highlighted the 18 point jump in Yahoo’s stock on news of the negotiations. He also pointed out <a href="http://blogs.business2.com/business2blog/2007/05/yahoo_and_micro.html"><u>Eric Schonfeld’s post at The Next Net</u></a>, which notes that the deal would have an air of desperation, and that, “The culture-clash of two companies could undermine any financial gains a Microsoft-Yahoo merger could produce.” Some astute opinion came from <a href="http://www.internetoutsider.com/2007/05/microsoft_to_bu.html"><u>Henry Blodget at Internet Outisder</u></a>, who recommends the two companies join, and then for Microsoft to spin off a Yahoo-MSN organization.</p><p>This questions raised by this morning’s news are far more interesting than the coverage of it, given that very little has actually transpired. So what are the questions then? What are your wildest fantasies about how a Microhoo/Yahsoft would exist, and what sort of combinations could make the new company insanely great?</p> <img src="http://m.webtrends.com/dcs1wotjh10000w0irc493s0e_6x1g/njs.gif?dcssip=channel9.msdn.com&dcsuri=http://channel9.msdn.com/Tags/advertising/RSS&WT.dl=0&WT.entryid=Entry:RSSView:db239cc11f4e48c4aba69e1000d85fe1">]]></description>
      <comments>http://channel9.msdn.com/Blogs/jesse/Microsoft-could-acquire-Yahoo-What-do-you-think</comments>
      <itunes:summary> If you ever wanted to see a perfect storm of hyperlinked news, today’s revelation that Microsoft wants to talk to Yahoo about a merger is it. For those who haven’t already been deafened by twitter exclamations and email flurries, let’s walk through the news thus far. That bastion of responsible news reporting The New York Post, broke the story this morning. Apparently when Google picked up DoubleClick last month, the big heads here in Redmond decided it may be time to ante up in the acquisition game, and reopened a longstanding dialog with Yahoo. The ever-anonymous ‘sources’ were sure to include a $50b price tag, as well as reminding us that combining the search advertising shares of MSFT and YHOO would represent 27 percent against GOOG’s 65 percent.David Kaplan of paidContent.org chimed in early, echoing the NY Post article, as well as reminding everyone of Jerry Yang’s avoidance of Microsoft products, and how much an acquisition could close the gap between Microsoft and Google. Reuters also covered the story with this choice quote from Peter Lobravico of Wall Street Access: “You can’t find a stronger buyer than Microsoft and while it would spur a lot of political and regulatory noise, everyone knows in the end that the deal would go through.”Scott Beale picked the right graphic for Laughing Squid’s coverage, and also highlighted the 18 point jump in Yahoo’s stock on news of the negotiations. He also pointed out Eric Schonfeld’s post at The Next Net, which notes that the deal would have an air of desperation, and that, “The culture-clash of two companies could undermine any financial gains a Microsoft-Yahoo merger could produce.” Some astute opinion came from Henry Blodget at Internet Outisder, who recommends the two companies join, and then for Microsoft to spin off a Yahoo-MSN organization.This questions raised by this morning’s news are far more interesting than the coverage of it, given that very little has actually transpired. So what are the questions then? </itunes:summary>
      <link>http://channel9.msdn.com/Blogs/jesse/Microsoft-could-acquire-Yahoo-What-do-you-think</link>
      <pubDate>Fri, 04 May 2007 19:41:00 GMT</pubDate>
      <guid isPermaLink="false">http://channel9.msdn.com/Blogs/jesse/Microsoft-could-acquire-Yahoo-What-do-you-think</guid>
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      <media:thumbnail url="http://ecn.channel9.msdn.com/o9/content/on10/blogs/yahoo_hq_319.jpg" height="240" width="320"/>
      <media:thumbnail url="http://ecn.channel9.msdn.com/o9/content/on10/entries/previewsmall/17499.jpg" height="64" width="85"/>      
      <dc:creator>JD Lewin</dc:creator>
      <itunes:author>JD Lewin</itunes:author>
      <slash:comments>4</slash:comments>
      <wfw:commentRss>http://channel9.msdn.com/Blogs/jesse/Microsoft-could-acquire-Yahoo-What-do-you-think/RSS</wfw:commentRss>
      <category>Search</category>
      <category>yahoo</category>
      <category>advertising</category>
      <category>business</category>
      <category>mergers</category>
    </item>
  <item>
      <title>Reuters opens Virtual News Bureau in &quot;Second Life&quot;</title>
      <description><![CDATA[Advertising in video games has been around for a while now and we've all sort of been sitting back to see how far it will actually go.&nbsp; It's going to go as far as it does in reality.&nbsp; Toyota and Sony BMG already have advertising in <a href="http://msnbc.msn.com/id/15289096/wid/11915829?GT1=8618" target="_blank">Second Life</a>. If game companies can make extra cash through advertising to off set some of the costs to create a game which then inevitably makes games cheaper for the consumers to buy then I say YEA!&nbsp; As long as its doesn't interfere with the gameplay.&nbsp; On the other hand, I worry game companies will just pocket the extra dough and then in three months tell us games will now cost $75.00 do to the high cost to make them.&nbsp; <img src='http://ecn.channel9.msdn.com/o9/content/images/emoticons/emotion-1.gif' alt='Smiley' />&nbsp; <img src="http://m.webtrends.com/dcs1wotjh10000w0irc493s0e_6x1g/njs.gif?dcssip=channel9.msdn.com&dcsuri=http://channel9.msdn.com/Tags/advertising/RSS&WT.dl=0&WT.entryid=Entry:RSSView:07bb80a7f8534683afc89e0f000c25b7">]]></description>
      <comments>http://channel9.msdn.com/Blogs/Tina/Reuters-opens-Virtual-News-Bureau-in-Second-Life</comments>
      <itunes:summary>Advertising in video games has been around for a while now and we&#39;ve all sort of been sitting back to see how far it will actually go.&amp;nbsp; It&#39;s going to go as far as it does in reality.&amp;nbsp; Toyota and Sony BMG already have advertising in Second Life. If game companies can make extra cash through advertising to off set some of the costs to create a game which then inevitably makes games cheaper for the consumers to buy then I say YEA!&amp;nbsp; As long as its doesn&#39;t interfere with the gameplay.&amp;nbsp; On the other hand, I worry game companies will just pocket the extra dough and then in three months tell us games will now cost $75.00 do to the high cost to make them.&amp;nbsp; &amp;nbsp;</itunes:summary>
      <link>http://channel9.msdn.com/Blogs/Tina/Reuters-opens-Virtual-News-Bureau-in-Second-Life</link>
      <pubDate>Mon, 16 Oct 2006 14:52:00 GMT</pubDate>
      <guid isPermaLink="false">http://channel9.msdn.com/Blogs/Tina/Reuters-opens-Virtual-News-Bureau-in-Second-Life</guid>      
      <dc:creator>Tina</dc:creator>
      <itunes:author>Tina</itunes:author>
      <slash:comments>10</slash:comments>
      <wfw:commentRss>http://channel9.msdn.com/Blogs/Tina/Reuters-opens-Virtual-News-Bureau-in-Second-Life/RSS</wfw:commentRss>
      <category>Games</category>
      <category>Seattle</category>
      <category>Second Life</category>
      <category>advertising</category>
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