Microsoft http://mschnlnine.vo.llnwd.net/d1/Dev/App_Themes/C9/images/feedimage.png http://channel9.msdn.com/Tags/advertsiing Channel 9 keeps you up to date with the latest news and behind the scenes info from Microsoft that developers love to keep up with. From LINQ to SilverLight – Watch videos and hear about all the cool technologies coming and the people behind them. http://channel9.msdn.com/Tags/advertsiing en Mon, 13 Feb 2012 00:25:07 GMT Mon, 13 Feb 2012 00:25:07 GMT Rev9 1 1 25 Matthew Scott of Microsoft Research demonstrates new technology that can make advertising based on image content a reality. In existing online-advertisement platforms, the relevance between advertisers and users is decided largely by textual keyword matching. With this new technology, advertisers bid on images instead of keywords. For example, a toy seller could bid on the image of a related movie poster, while a restaurant could bid on the image of a cooking magazine cover. Users would then receive ads based on the content of images they upload or interact with if those images contain the images bid on by advertisers.

]]> http://channel9.msdn.com/Blogs/LauraFoy/TechFest-Image-Centric-Advertising-Platform Matthew Scott of Microsoft Research demonstrates new technology that can make advertising based on image content a reality. In existing online-advertisement platforms, the relevance between advertisers and users is decided largely by textual keyword matching. With this new technology, advertisers bid on images instead of keywords. For example, a toy seller could bid on the image of a related movie poster, while a restaurant could bid on the image of a cooking magazine cover. Users would then receive ads based on the content of images they upload or interact with if those images contain the images bid on by advertisers. 264 http://channel9.msdn.com/Blogs/LauraFoy/TechFest-Image-Centric-Advertising-Platform Thu, 26 Feb 2009 14:37:00 GMT http://channel9.msdn.com/Blogs/LauraFoy/TechFest-Image-Centric-Advertising-Platform Laura Foy Laura Foy 2 http://channel9.msdn.com/Blogs/LauraFoy/TechFest-Image-Centric-Advertising-Platform/RSS Mobile Photo techfest 2009 Microsft Researhc image advertsiing keywords