Welcome to Channel 9! We are a humble group of developers and technical enthusiasts within Microsoft who operate this site devoted to including you into the conversations we have.
Channel 9 Doctrine
- Channel 9 is all about the conversation. Channel 9 should inspire Microsoft and our customers to talk in an honest and human voice. Channel 9 is not a marketing tool, not a PR tool, not a lead generation tool.
- Be a human being. Channel 9 is a place for us to be ourselves, to share who we are, and for us to learn who our customers are.
- Learn by listening. When our customers speak, learn from them. Don't get defensive, don't argue for the sake of argument. Listen and take what benefits you to heart.
- Be smart. Think before you speak, there are some conversations which have no benefit other than to reinforce stereotypes or create negative situations.
- Marketing has no place on Channel 9. When we spend money on Channel 9 the goal is to surprise and delight, not to promote or preach.
- Don't shock the system. Lasting change only happens in baby steps.
- Know when to turn the mic off. There are some topics which will only result in problems when you discuss them. This has nothing to do with censorship, but with working within the reality of the system that exists in our world today. You will not change anything by taking on legal or financial issues, you will only shock the system, spook the passengers, and create a negative situation.
- Don't be a jerk. Nobody likes mean people.
- Commit to the conversation. Don't stop listening just because you are busy. Don't stop participating because you don't agree with someone. Relationships are not built in a day, be in it for the long haul and we will all reap the benefits as an industry.
Channel 9 started April 1, 2004 with Robert Scoble and Charles Torre having conversations with thought leaders and friends around the Microsoft campus. But it was a series of videos with the late-Bill Hill that set the spirit of the site. In long discussions Bill would talk about how Windows wasn’t the most important operating system, how he came up with ClearType while tracking animals in the woods, and how there should only be one space after a sentence.
These videos were a bold look inside Microsoft at a time when other companies were considering restrictions on employee blogging and disclosure. But these were the real conversations we would have with each other in the hallways and across the campus and we thought they were important to share with you. You can see some of our favorites below.
Over the years Channel 9 has grown, literally and figuratively. Channel 9’s code base was the foundation for the launch of Channel 10 (a site for tech enthusiasts), Channel 8 (students), Mix (web dev and designers), and TechNet Edge (IT Pro). Eventually all of these communities were brought back to Channel 9, so we welcome all of you: developers, designers, students, researchers, PM’s, and systems administrators.
We continue our charter today with deep technical discussions, shining a light into how we work and how we decide where we go next, never taking ourselves too seriously, and never running from our mistakes.
We hope you enjoy the discussion, jump into the conversation, or let us know who you would love to talk with at Microsoft. Like what you see? Shoot us an email. Don’t like what you see? Let Larry know. Want a foam Channel 9 guy? Send us a postcard.