E-commerce Done Right

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E-commerce Done Right
Speakers: Gerard Johnson (HSN); Matthew Rechs (Schematic); Nicholas Rockwell (MTV Networks); Steve Nelson (Netflix)
Description: Companies strive to provide great digital experiences that promote their content. We are in a new wave where enhancing the experience can open up new avenues for selling content. E-Commerce businesses have other tough compromises to make between customer privacy, security, and one-click convenience. Make the right choices and your business can become an online goldmine. Learn how some of the world's most successful companies made these difficult decisions, and how new technologies might change that equation.

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