Silverlight and Web Analytics

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Silverlight and Web Analytics
Speakers: Aaron Fossum; Bret Grinslade; Michael Scherotter; William Garrison
Description: Rich Interactive Applications (RIAs) and media players built with Microsoft Silverlight are easily integrated with web analytics services like WebTrends On Demand, Omniture SiteCatalyst, and Microsoft AdCenter Analytics. In this panel, you will learn from experts at each of these companies about the different ways that Web analytics services collect data about web usage behavior and allow businesses to measure how web sites perform against business goals. Each panelist will discuss how to incorporate their company's web analytics services into Silverlight applications and then take advantage of the separation between the design in XAML and code in JavaScript to do effective A/B testing.



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