HarperCollins Publishers wanted to increase its competitiveness by giving decision makers greater insight into market-research data. Previously, the company had depended on a third-party to collect and analyze the data and then report on it each quarter. With the help of Microsoft partner Adatis, the company deployed a business intelligence (BI) solution on Windows Azure in just two weeks. Employees access the web-based solution from their desks, and can view and customize reports on demand. As a result, HarperCollins has given employees' control over market-research data, increased business insight, enhanced decision-making, sped efficiency, improved the services it can provide to all of its authors, boosted business and IT agility, and saved US$200,000.