Emotive, a provider of software-as-a-service (SaaS) solutions, realized that people were using mobile devices more often than conventional desktops to interact with business applications. To help companies develop and deploy mobile apps more easily, Emotive created an SaaS platform that runs in the cloud on Windows Azure. By taking advantage of Emotive and Windows Azure, businesses can create cloud-based apps that integrate with on-premises data centers and run on multiple mobile devices. As a result, employees can access business applications and data from virtually any location worldwide, which helps them save time and stay productive. Emotive benefits as well—the company can focus on designing and enhancing its own solutions instead of managing IT infrastructure.