Individuals are actively talking on social media, telling the world what they want and need. Businesses are trying to find the right individuals, get their attention, and engage. iSwarm finds target individuals by listening to social conversations over time, identifying their wants and needs, and matching them against business solution personas. iSwarm was running on Amazon Web Services, but made the decision to convert to Microsoft Azure to take advantage of its benefits. Read the mini-case study to find out more.