The SSB Central Intelligence (CI) platform lets clients aggregate all of their customer data across disparate sources and make it actionable. Utilizing Microsoft Azure, CI gives SSB's clients behind-the-scenes, near real-time data management that allows clients to have a complete view of each and every customer.
In addition, Central Intelligence on Azure:
- Maximizes customer lifetime value.
- Creates a clean, complete, and easy-to-use single view of customer data through integrated data hygiene.
- Allows access to integrated dashboard reporting and analytics tools online, through mobile devices, or email.
- Enables detailed customer segmentation across all integrated data sets and pushes the segmented data via channel connections to downstream solutions with ease.
- Centralizes, scores, and routes leads to sales and marketing systems efficiently.
- Increases revenue while helping companies to reduce costs.
Read the press release to learn more about how SSB Central Intelligence on Azure is helping clients drive revenue through enhanced customer engagement.