VMob Delivers Targeted Marketing to Shoppers’ Smartphones

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The VMob mobile marketing platform, built specifically for retailers, uses in-store beacon functionality, mobile vouchers, and mobile loyalty to increase store traffic, improve in-store experience, and build loyalty via the retailer’s own smartphone app. Content is tailored specifically to each shopper using a combination of historic information and live data points such as location, weather, and nearby events. VMob runs on the Microsoft Azure network for ultimate scalability and is integrated with Microsoft Power BI and Dynamics for access to historic data and flexible reporting.

“Working with VMob on the ‘Where Next’ app gave us the ability to really put users ‘in the know.’ The app is smart and gets smarter as you engage with it,” said Kate Cleaver, Head of Marketing at Auckland’s Heart of The City.

Read the VMob datasheet.

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