For years business and location intelligence have been two separate and distinct processes. With the rise of social media and Big Data these two areas have grown ever closer together. So much so that Microsoft now provides mapping tools in nearly every single one of its products. In this session we will take a look at the various tools available for working with Location based Business Intelligence data. In addition to this we will also take a look at how to create custom cross-platform apps that visualize business data on Bing Maps.