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Inside MIX: The Philosophy of MIX - Past, Present and Future

32 minutes, 57 seconds


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MIX co-creators Jennifer Ritzinger (she owns the conference), Mike Swanson (he owns keynotes and overall strategy) and Thomas Lewis (he owns the MixOnline site and contributes to the strategic planning of the Mix conference and community) sit down with me to discuss the philosophy and purpose of MIX: How has MIX evolved since it's inception in '06? Have we strayed from the original intention? What was the original intention? Does the conference live to its noble intentions of providing content that is pertinent to both developers and designers of the web? Has it become too dev focused? What's the thinking behind MIX09, specifically? What's the overall goal of the upcoming MIX conference? I act as inquisitor in this conversation, asking some tough questions that only these three can answer.

MIX09 could very well be the best MIX yet, harkening back to its roots and providing both an experience and knowledge that should thrill both web developers wo write code and designers who think up and create the experience of the web.


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  • These are always fun to do. Thanks for the great discussion, Charles!

    I'd like to point out a few things that were mentioned in the video:

    • Jennifer mentioned a $200 Early Bird discount. While the Early Bird is a great deal, we just launched an even better deal today that lasts for the next 200 registrations: use the RSVP code "MIXspecial1" and sign-up for only $795 USD.
    • The Countdown to MIX09 show that Jennifer and I are doing has already published three episodes: Who, what, where, when, why, and how; Design Matters!; and MIX 10K Challenge. Subscribe to our MIX09 Headlines RSS feed to stay in-the-loop with new shows and information.
    • As mentioned near the end of the interview, please let us know how the current economic climate is affecting how you think about attending events over the next year. If there's anything we can do to tweak our event format to help you out, we're all-ears!


  • ZippyVZippyV Fired Up
    Where is the previous video of Mix09 with the 10 minute chicken?
  • CharlesCharles Welcome Change
    Mike links to it above.... The MIX09 Countdown videos will be hosted on http://2009.visitmix.com .
  • ZippyVZippyV Fired Up
    I want them here on Channel 9 Sad
  • CharlesCharles Welcome Change
    Why? We can always link to them when they are posted. We feel that since we have multiple sites that target different audience segments it makes good sense to supply the right content on the right site. http://2009.visitmix.com is the de facto home for all things MIX09. Further MixOnline (http://visitmix.com/) is a great site with ambitious goals and lots of very useful content (and in some cases custom tools) for the DeveloperDesigner and Designer. We want to respect this differentiation and help great content and information reach the right people.

  • Allan LindqvistaL_ Kinect ftw
    ooh so thats why she's called ritzy Smiley i never knew if that was her real name or not Smiley
    mix is awsome but its far far away :/
  • ()
  • Allan LindqvistaL_ Kinect ftw
    ooo more onlinestuff would be awsome Smiley with the economy  and over all pressure on the company i work a, i wont be leaving my desk a whole lot Tongue Out so more online stuff would be great for me Smiley

    live sessions and would be able to ask questions online (live during the session) would be really cool Smiley
  • ZippyVZippyV Fired Up

    There is not enough content on that site for me to visit it regularly. The main site has 4 articles and the 2009 site has 3 or 4 videos.

  • I was at MIX06 and there was an incredible community atmosphere there that has been lost.
  • Hi Eagle, curious as to your comment regarding the community atmosphere. Do you mean at the physical event? What do you feel has changed? Is it the vibe or is it specific things we did there that you didn't see last year?
  • The people who blogged and tagged photos.

    Now you have VisitMix and on10.net, Be the first to comment.....
  • Nikita PolyakovGLiNTCH www.Nikita​Polyakov.com
    I was told I was not going mostly because: MVP Summit is March 1-5th and MIX09 is March 18-20th, someone should have spread these out better!!!

    I went to MIX08 and it was great! Really disappointed I had to pick between MVP Summit and MIX09.

    Bad event planning!

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