Windows Marketplace: Write a Windows app. We'll sell it for you.

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If you write Windows applications but don't have the resources to market your ware or just want more visibility (lots of potential customers visit this place and it will be directly accessible from the Vista desktop...) then check out Windows Marketplace and get your stuff in the Digital Locker.

Raj Biyani, Product Unit Manager, and his team-mates explain what Windows Marketplace is, how and why it was made, including an insider’s perspective on their product development practices.

The Windows Marketplace team had a great idea: Microsoft should make it really easy for both software developers to sell their Windows applications and for customers to find it. Introducing the next version of Windows Marketplace and the Digital Locker.

Developers don't like dealing with the hassles of Marketing and selling their software. So, why not let Microsoft do it for you, for free?

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    The Discussion

    • User profile image
      ZippyV
      How does the Digital locker's copy protection work? Does it have one?
    • User profile image
      j0217995
      Small typo, you have "it will de directly accessible" and it should read "it will be directly accessible". 
    • User profile image
      Charles
      Fixed. Thanks!
      C
    • User profile image
      dahat
      Pretty cool stuff and while I’m only about half way through I am kind of disappointed.

      They spoke of a requirement for being listed is to have the application be logo certified as ‘Designed for Windows’ (or better I assume) ... something that can be a bit expensive and outside of the range for the smallest ISV’s like those one man shops run out of ones bedroom in their free time where they build a small app or two with a limited audience and exposure.
    • User profile image
      Andrew Davey
      I don't think they said that it is a requirement... Just that if you do have it, then it's flagged up. The idea being a user can tell if the app has been logo certified.
    • User profile image
      Charles
      Andrew Davey wrote:
      I don't think they said that it is a requirement... Just that if you do have it, then it's flagged up. The idea being a user can tell if the app has been logo certified.


      Correct.

      Keep asking questions,
      C
    • User profile image
      raymond
      I thought I remembered Dee Dee from an earlier Scoble and Jennifer interview:

      http://channel9.msdn.com/Showpost.aspx?postid=112328


      Great video, I am recommending that my employer market our ERP application through the Windows Marketplace!



      Cool
    • User profile image
      Phil Wright
      Is the market place only for full applications, I have a component library but I am not sure if something like that is allowed on the market place. Thanks.
    • User profile image
      dahat
      I should have finished the video before posting… Charles pretty much asked my question midway through the second half.
    • User profile image
      Dumbledore
      I think it would be more colorful if you show the listings in thumbnail view rather than a plain list view. The long list of items that show up when I click on a category is not very pleasing to the eye. The thumbnail currently shows up when I click on a product, but it would be good if it appears in the list as well. Also if you can embed the thumbnail in a nice glass box that blends well with the background, that will be very cool.
    • User profile image
      saad_faisal
      Another TYPO guys in the title itself

      Write a Windows app, We'll sell if for you

      should be

      Write a Windows app, We'll sell it for you



    • User profile image
      z33driver
      dahat wrote:
      Pretty cool stuff and while I’m only about half way through I am kind of disappointed.

      They spoke of a requirement for being listed is to have the application be logo certified as ‘Designed for Windows’ (or better I assume) ... something that can be a bit expensive and outside of the range for the smallest ISV’s like those one man shops run out of ones bedroom in their free time where they build a small app or two with a limited audience and exposure.
      Actually Microsoft has some pretty cool programs for the "Micro-ISV" type of shop.  Have you seen Empower for ISV's?  $375 gets you into the Microsoft ISV Partner program, 5 MSDN user licenses, etc. etc. and they will support you in getting your app certified and shipped.
    • User profile image
      W3bbo
      at 38:00 they talk about showing a list of all your downloaded software, yet I'm not personally keen on downladable-only software.

      There should be an option/facility to buy the game's physical media (CD, box, manuals, etc) as well.
    • User profile image
      z33driver
      W3bbo wrote:
      at 38:00 they talk about showing a list of all your downloaded software, yet I'm not personally keen on downladable-only software.

      There should be an option/facility to buy the game's physical media (CD, box, manuals, etc) as well.
      They have an option to let you burn physical backups of the software.
    • User profile image
      Charles
      saad_faisal wrote:
      Another TYPO guys in the title itself

      Write a Windows app, We'll sell if for you

      should be

      Write a Windows app, We'll sell it for you





      Gotta love Monday mornings... Thanks. Fixed.
      C
    • User profile image
      jamie
      wow a new feature - windows bank - to make it easier to sell you stuff (and monitor what you have)

      way to go steveb

      i do not want a digital locker on my computer

      thanks
    • User profile image
      Charles
      jamie wrote:
      wow a new feature - windows bank - to make it easier to sell you stuff (and monitor what you have)

      way to go steveb

      i do not want a digital locker on my computer

      thanks


      Umm. Watch the video, jamie...

      C
    • User profile image
      jamie
      i did - i liked when you said - i dont buy software  Wink

      from this ms press release:

      "The Digital Locker service, which was demonstrated at PDC, lets customers easily purchase, download and store information for software from the rich portfolio of products available on the Windows platform. "

      wonder if WGA will hook into this?  wonder if non-validated apps will be prevented from running. 
      <casablanca>maybe not today maybe not tomorrow - but soon - and for the rest of your life

      as i said...  no thanks
    • User profile image
      Charles
      jamie wrote:
      i did - i liked when you said - i dont buy software 

      from this ms press release:

      "The Digital Locker service, which was demonstrated at PDC, lets customers easily purchase, download and store information for software from the rich portfolio of products available on the Windows platform. "

      wonder if WGA will hook into this?  wonder if non-validated apps will be prevented from running. 
      <casablanca>maybe not today maybe not tomorrow - but soon - and for the rest of your life

      as i said...  no thanks


      I understand, but I believe the storing part is optional. Hopefully somebody from the team will enlighten us here. Team?
      C
    • User profile image
      rhm
      Interesting video, although the guy with the emo glasses talks way too fast Smiley

      It's great that Microsoft are helping ISVs sell more. I hadn't heard of Windows Marketplace before though, so although the premise is that because Microsoft have this site it'll help me get more attention for my product compared to if it was just listed on my own site or even on one of the partner sites, it seems that Microsoft is not giving the site much exposure itself yet. OK, I just noticed there are prominent links to it on the microsoft.com homepage, but I bet if you ask a hundred Windows users if they heard of it, you won't get many affirmatives.
    • User profile image
      rhm
      Phil Wright wrote:
      Is the market place only for full applications, I have a component library but I am not sure if something like that is allowed on the market place. Thanks.


      I'd like to know that too. ComponentSource.com has been offering a download service for component vendors for what must be close to 10 years now, but they charge 40% of the retail price of the software sold through their site, plus a fixed monthly fee on top. I was just looking at one of the Windows Marketplace partners, eSellerate, and they only charge between 10% and 15% which seems like a much better deal.
    • User profile image
      Salil
      "Digital locker is designed to support nearly all license types and it does not layer on any additional software protection than that which you presently utilize" 
    • User profile image
      Salil
      The Windows Marketplace customers are generally consumers and small businesses. We are not sure how many components will be sold or downloaded but we'd love to see them in Windows Marketplace.
    • User profile image
      RajB
      The copy protection for each of the applications featured on Windows Marketplace is determined by the vendor.  Windows Marketplace/ Digita Locker does not impose a standard copy protection policy for the download applications featured on Windows Marketplace.
    • User profile image
      ZippyV

      What prevents someone from buying the application from Windows marketplace, downloading it and putting it on a public ftp?

    • User profile image
      RajB
      When we did a listening tour last year, to meet with hundreds of software vendors, what we heard (at the risk of over-simplification, perhaps) is that there are two fundamental challenges faced by software vendors today: 1. Distribution (how do I get my apps in the hands of consumers?) and 2. Activation (how do I ensure that I have appropriate safeguards in place vis-a-vis copy protection, piracy, etc.).

      One of the questions we asked ISVs during our listening tour was how they would prioritize these two asks and if we had a solution for one of them, would it be useful to have it in the market today?

      The clear answer that we seemed to hear was that #1 - distribution/access to customers on the Windows platform - was the "need it here and now" ask.

      Therefore, in our current release of Windows Marketplace, we have scoped our problem space as helping meet the distribution challenge for software vendors.



    • User profile image
      Salil
      >>
      What prevents someone from buying the application from Windows marketplace, downloading it and putting it on a public ftp?


      Most End-User License Agreements (EULA) would not allow that. 

      That said, we are interested in hearing your thoughts on how Windows Marketplace can help ISVs protect their IP.
    • User profile image
      ZippyV
      I thought the Digital Locker would be the safeguard against copying: You sign in with your passport and then you have access to the applications you bought. If you sign in at another pc you would gain access to the same applications and everything would be downloaded automatically when necessairy.

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